Pushwoosh vs Shopify Messaging

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 19, 2026 for Pushwoosh, Nov 12, 2026 for Shopify Messaging.

The short answer

  • Pushwoosh lists 30 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Automated workflows.

Head to head

Detected stores

Pushwoosh: —
Shopify Messaging: 122

App Store reviews

Pushwoosh: —
Shopify Messaging: 4,846

Stores added, 28 days

Pushwoosh: —
Shopify Messaging: 11
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Email marketing made for commerce

Categories
  • Abandoned cart
  • Email marketing
  • Email marketing
  • SMS marketing
Languages
  • English
  • English
  • Chinese (Simplified)
  • French
  • Dutch
  • +16 more
Launched
May 14, 2025
Apr 14, 2020
Built for Shopify
Not badged
Not badged
Reviews per month
—
226 last full month
Detected stores
0active installs
122active installs
  • VEGAMOUR
  • Oh My Cream
  • Counter
  • MelodySusie
  • NOO
+117 more
Most common store size
—
11-50 products20%
Top countries
—
  • United States21%
  • Japan5%
  • Hong Kong4%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0250500DecFebAprJunAugOctShopify Messaging: 247 reviews in December 2025Shopify Messaging: 186 reviews in January 2026Shopify Messaging: 200 reviews in February 2026Shopify Messaging: 209 reviews in March 2026Shopify Messaging: 216 reviews in April 2026Shopify Messaging: 249 reviews in May 2026Shopify Messaging: 273 reviews in June 2026Shopify Messaging: 220 reviews in July 2026Shopify Messaging: 230 reviews in August 2026Shopify Messaging: 197 reviews in September 2026Shopify Messaging: 226 reviews in October 2026
PushwooshShopify MessagingCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
—
Plans
BasicFree
  • · 1'000 subscribers
  • · 10 projects
  • · 1000 emails then
  • · 20 user seats
  • · SMS depends on the region
  • · Unlimited In-App Impressions
FreeFree to install
Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month.
Coverage
50 of 61 features82%
30 of 61 features49%
Unique strengths
  • A/B testing
  • APIs and webhooks
  • Automated workflows
  • Back-in-stock emails
  • +26 more
  • AI generation
  • Custom code
  • Editor tool
  • Email domains
  • +7 more
Abandoned cart
100%15/15
0%0/15
Cart recovery
100%10/10
0%0/10
Display options
100%5/5
0%0/5
Email marketing
76%35/46
65%30/46
Campaign types
89%25/28
54%15/28
Managing campaigns
56%10/18
83%15/18
311911onlybothonly
PushwooshShopify Messaging61 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

Pushwoosh helps merchants automate email, SMS, and WhatsApp messaging, improving customer engagement and sales. Ideal for e-commerce stores, it streamlines communication for cart recovery, order updates, promotions, and re-engagement. There is no manual work—just set up flows and segments to reach customers at the right time.

Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.

Key points
  • Automated Messaging – Send personalized email, SMS, and WhatsApp notifications
  • Customer Segmentation – Target customers based on purchase history and behavior
  • Flow Integration – Automate messaging by connecting with Shopify Flows easily
  • Real-Time Tracking – Monitor message delivery, open rates, and conversions
  • Send branded emails to segments of customers directly from Shopify.
  • Send personalized emails and SMS to segments of customers directly from Shopify.
  • Use email templates for products, sales, restock, holidays, events, and more.
  • Use templates for timely updates, exclusive offers, product tips, and more.
Screenshots
Omni-channel campaign dashboard with user journey metrics
Pushwoosh User Segmentation for targeted user groupingPushwoosh Customer Journey Builder for automated messaging
Set up automations for your email marketing
Pick, create or code your own templateEasily measure your email marketing effortsCreate beautiful emails in minutes with our editor

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasurePushwooshShopify Messaging
Detected storesNot published122as of Nov 12, 2026
Net store change, 28 days0estimated+4estimated
Stores added, 28 daysNot enough data11new and returning
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesNot publishedUnited States, Japan, Hong Kong

Reviews

MeasurePushwooshShopify Messaging
App Store ratingNot published4.8 ★
App Store reviewsNot published4,846
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough data43%

Pricing

MeasurePushwooshShopify Messaging
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listedNo monthly plan listed
Longest free trialNot listedNot listed
Plans listed11

Listing

MeasurePushwooshShopify Messaging
Shopify category rank#207in Email marketing#12(ahead)in Email marketing
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 14, 2025Apr 14, 2020
Languages1English20English, Chinese (Simplified), French
DeveloperPushwoosh IncShopify

FAQ

Pushwoosh and Shopify Messaging: common questions

What features does each app list that the other doesn’t?
Pushwoosh lists 30 the others don’t mention, such as A/B testing, APIs and webhooks, Automated workflows, Back-in-stock emails. Shopify Messaging lists 11 the others don’t mention, such as AI generation, Custom code, Editor tool, Email domains. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 19, 2026 for Pushwoosh, Nov 12, 2026 for Shopify Messaging; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 19, 2026 for Pushwoosh, Nov 12, 2026 for Shopify Messaging. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.