PushPal ‑ Push Notifications vs Sway: AI Email & Cart Recovery
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for PushPal, Oct 13, 2026 for Sway.
The short answer
- Only Sway lists a free plan. Paid plans start at $9.99/month for PushPal and $29/month for Sway.
- PushPal lists 12 features Sway’s listing doesn’t mention, including Custom branding, Custom events, Customizable widgets.
Head to head
PushPal Unlimited
- · Abandoned cart and checkout reminders
- · Back in stock and price drop alerts
- · Campaigns, sent now or scheduled
- · Order updates, confirmed to delivered
- · Quiet hours and a daily limit
- · Revenue from notification clicks
Free
- · 25 campaigns written a month
- · Copy written in your store's own voice
- · Email Support
- · Five automated flows, live from day one
- · No per-message charges
- · Up to 500 contacts
Starter
- · 150 campaigns written a month
- · Copy written in your store's own voice
- · Email Support
- · Five automated flows, live from day one
- · No per-message charges
- · Up to 2,000 contacts
Growth
- · 500 campaigns written a month
- · Copy written in your store's own voice
- · Email + Phone Support
- · Five automated flows, live from day one
- · No per-message charges
- · Up to 10,000 contacts
Pro
- · 1,500 campaigns written a month
- · Copy written in your store's own voice
- · Dedicated Account Manager
- · Five automated flows, live from day one
- · No per-message charges
- · Up to 50,000 contacts
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePushPal adds browser push notifications to your store. Shoppers who accept the opt-in prompt get your messages on desktop or Android, even after they leave. Send campaigns now or on a schedule, after a test in your own browser. Automations remind shoppers about products they viewed and carts they left, tell them when a sold-out item is back or a price drops, and keep them posted from order confirmed to delivered.
Sway writes and sends your store's marketing on email, web push and WhatsApp, in your own voice. It reads your product and store pages, asks four quick questions, then drafts your welcome, abandoned cart, browse abandonment, back in stock and win-back flows on push and email. You approve, edit, or ask for a rewrite in plain English. Each customer gets one message per moment, on their best channel.
- Send campaigns now or schedule them, after a test in your own browser
- Remind shoppers about viewed products, abandoned carts and checkouts
- Let shoppers ask to be notified when a sold-out variant is back in stock
- Send order updates from confirmed and shipped to out for delivery and delivered
- Campaigns written in your store's own voice, learned from your product pages
- Welcome, cart, browse, back-in-stock and win-back flows, written and running
- Nothing sends until you approve it, and every edit sharpens the voice
- Segments that build and keep themselves up to date from your orders
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Sway | |
|---|---|---|
| Detected stores | Not published | 4 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Home & Garden |
| Top store countries | Not published | Not published |
Reviews
| Measure | Sway | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
PushPal and Sway: common questions
- Is PushPal or Sway cheaper?
- Only Sway lists a free plan. Paid plans start at $9.99/month for PushPal and $29/month for Sway. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- PushPal lists 12 the others don’t mention, such as Custom branding, Custom events, Customizable widgets, Engagement tracking. Sway lists 1 the others don’t mention, such as Segments. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for PushPal, Oct 13, 2026 for Sway; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for PushPal, Oct 13, 2026 for Sway. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.