Propel Subscriptions App vs WBL ‑ Prime Membership Pro
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Propel Subscriptions, Oct 27, 2026 for WBL.
The short answer
- On the Shopify App Store: Propel Subscriptions 4.7 from 314 reviews and WBL 1.0 from 1 reviews.
- Only WBL lists a free plan. Paid plans start at $9/month for Propel Subscriptions and $5/month for WBL.
- Propel Subscriptions lists 30 features WBL’s listing doesn’t mention, including Access subscriptions, Curated subscriptions, Custom pricing.
Head to head
Easy, Simple, Subscriptions & Recurring Payments
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Analytics
- · Customer portal
- · Customer tagging
- · Tiered Discounts
- · Translation
- · Unlimited notifications
Growth
- · Change discount after X orders
- · Custom email notifications
- · Customer subscription editing
- · Import subscriptions
- · Payment retry management
Enterprise
- · All in GROWTH +
- · Cancellation mgmt
- · Priority support
- · Set custom subscription shipping rates
- · Set subscription processing dates
Free
- · • Approve or Reject Membership Requests
- · • Automatically expiry when the end date
- · • Basic Email Notifications
- · • Create Customer Segment
- · • Create One Membership Plan
- · • Use Segment to Apply Discounts
Elite
- · • All Email Notifications
- · • Approve or Reject Membership Requests
- · • Automatically expiry when the end date
- · • Create Customer Segment
- · • Create Unlimited Membership Plans
- · • Use Segment to Apply Discounts
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePropel Subscriptions lets you quickly offer any product via recurring subscription. Just choose the product, set the billing interval & we'll take care of the rest! Setup takes only a minute, and our beautiful, mobile-first subscription picker helps convert more shoppers into paying customers.
This app helps merchants create and manage exclusive membership programs, enhancing customer loyalty and retention. Merchants can set up custom membership tiers, provide members-only access to special content or discounts, and streamline communication. With easy-to-use tools, the app makes it simple to engage customers, encourage repeat business, and manage memberships efficiently.
- Automatically bills your customers according to the billing interval you choose
- Reduces support tickets by letting your customers manage their own subscriptions
- Rewards loyalty by letting you offer deeper discounts for long-term customers
- Simplifies your operations by letting you bill subscriptions on the same date
- Customizable membership tiers to suit different customer needs.
- Exclusive member-only discounts and perks for increased engagement.
- Easy member management with automatic renewals and status tracking.
- Seamless integration with Shopify store for smooth user experience.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Propel Subscriptions |  WBL |
|---|---|---|
| Detected stores | 149 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Food, Beverages & Tobacco, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Canada | Not published |
Reviews
| Measure | Propel Subscriptions | WBL |
|---|---|---|
| App Store rating | 4.7 ★(ahead) | 1.0 ★ |
| App Store reviews | 314(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Propel Subscriptions | WBL |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9/month | $5/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 2 |
Listing
| Measure | Propel Subscriptions | WBL |
|---|---|---|
| Shopify category rank | #50 | Not enough data |
| Shopify App Charts | #11 in Subscriptions | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 22, 2021 | May 8, 2025 |
| Languages | 1 | 1 |
| Developer | Propel Commerce | Weblytic Labs |
FAQ
Propel Subscriptions and WBL: common questions
- Is Propel Subscriptions or WBL cheaper?
- Only WBL lists a free plan. Paid plans start at $9/month for Propel Subscriptions and $5/month for WBL. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Propel Subscriptions or WBL?
- On the Shopify App Store: Propel Subscriptions 4.7 from 314 reviews and WBL 1.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Propel Subscriptions lists 30 the others don’t mention, such as Access subscriptions, Curated subscriptions, Custom pricing, Custom programs. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Propel Subscriptions, Oct 27, 2026 for WBL; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Propel Subscriptions, Oct 27, 2026 for WBL. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.