ProfitTruth vs Truence
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of May 15, 2026 for ProfitTruth, Oct 14, 2026 for Truence.
The short answer
- ProfitTruth lists 3 features Truence’s listing doesn’t mention, including Marketing attribution, ROAS, UTM tracking.
Head to head
Verify
- · Agent Order Scoring, 500 orders a month
- · Bank-verified revenue ledger
- · Cleared and dated cash position
- · Email support, next business day
- · One bank connection, read-only via Plaid
- · Processor settlement reconciliation
Operate
- · Agent Order Scoring, 2,500 orders/month
- · All ad platforms, settled to the deposit
- · Bank connections, read-only via Plaid
- · Chargeback recovery tracking
- · Everything in Verify
- · Forecasting priced off cleared cash
Institutional
- · Agent Order Scoring, 10,000 orders/month
- · Alerts on claim vs settlement divergence
- · Bank connections, read-only via Plaid
- · Capital reserve prediction on payouts
- · Cross-store consolidation and ledgers
- · Everything in Operate
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureProfit Truth helps merchants understand contribution profit across store orders. It brings order totals, refunds, shipping, fees, COGS, and ad spend into an embedded dashboard so teams can spot weak margins, review campaign performance, and keep reporting focused on profit instead of revenue alone.
Truence connects your Shopify store, ad platforms and bank, then checks every sale against the deposit that cleared. TrueRevenue reconciles payouts, fees and refunds per order. TrueMarketing measures channel return on cleared cash. TrueForecast projects cash arrival and your P&L. TrueBooks keeps your ledger, reconciliation and tax up to date. TrueAgent scores agent-placed orders and applies checkout policies.
- Profit dashboard for orders, refunds, fees, shipping, COGS, and ad spend
- Campaign attribution from UTM, landing-page, referrer, and journey data
- Order sync with webhook status and encrypted token storage
- Match revenue with actual bank payouts automatically
- Detect missing payouts, fees, refunds, and discrepancies
- Reconcile Shopify, Stripe, Amazon, and bank data in one place
- Get clear reports on settlement gaps and revenue leakage
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ProfitTruth |  Truence |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ProfitTruth | Truence |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ProfitTruth | Truence |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $179/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | Not published | 3 |
Listing
| Measure | ProfitTruth | Truence |
|---|---|---|
| Shopify category rank | #1501(ahead) | #1719 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 15, 2026 | Jun 29, 2026 |
| Languages | 1 | 1 |
| Developer | Metalsoft | Truence |
FAQ
ProfitTruth and Truence: common questions
- What features does each app list that the other doesn’t?
- ProfitTruth lists 3 the others don’t mention, such as Marketing attribution, ROAS, UTM tracking. Truence lists 3 the others don’t mention, such as Custom dashboards, Custom reports, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of May 15, 2026 for ProfitTruth, Oct 14, 2026 for Truence; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of May 15, 2026 for ProfitTruth, Oct 14, 2026 for Truence. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.