ProfitTruth vs True Roas AI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of May 15, 2026 for ProfitTruth, Oct 13, 2026 for True Roas AI.
The short answer
- Only True Roas AI lists a free plan.
- ProfitTruth lists 4 features True Roas AI’s listing doesn’t mention, including Historical analysis, Profit insights, ROAS.
Head to head
Free
- · Last 30 days of data
- · True ROAS & net profit dashboard
- · Up to 15 orders per month
Starter
- · Alert center and CSV export
- · Campaign, product, order profit analytic
- · Email support
- · Order attribution with confidence score
- · UTM auditor & tracking health score
- · Up to 300 orders/month 12-month history
Growth
- · Faster, more frequent data syncs
- · Full order history and comparisons
- · Priority email support
- · Up to 1,000 orders per month
Scale
- · Complete profit & attribution analytics
- · Priority support
- · Unlimited orders per month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureProfit Truth helps merchants understand contribution profit across store orders. It brings order totals, refunds, shipping, fees, COGS, and ad spend into an embedded dashboard so teams can spot weak margins, review campaign performance, and keep reporting focused on profit instead of revenue alone.
Meta reports an inflated ROAS that ignores your real costs, so campaigns can look profitable while quietly losing money. True ROAS AI connects your Shopify and Meta Ads data, attributes each order back to the campaign that drove it, and calculates true ROAS and net profit after COGS, shipping, transaction fees, refunds, discounts, and operating costs.
- Profit dashboard for orders, refunds, fees, shipping, COGS, and ad spend
- Campaign attribution from UTM, landing-page, referrer, and journey data
- Order sync with webhook status and encrypted token storage
- True ROAS and net profit dashboard after COGS, shipping, fees, and refunds
- Per-campaign profit, margin, and true ROAS with sortable, exportable tables
- Order attribution that matches each order to a campaign with a confidence score
- Product and collection profit analytics with allocated ad spend and margins
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ProfitTruth |  True Roas AI |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ProfitTruth | True Roas AI |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ProfitTruth | True Roas AI |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $29/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | Not published | 4 |
Listing
| Measure | ProfitTruth | True Roas AI |
|---|---|---|
| Shopify category rank | #1501 | #1157(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 15, 2026 | Jul 15, 2026 |
| Languages | 1 | 1 |
| Developer | Metalsoft | Lift Apps Studio |
FAQ
ProfitTruth and True Roas AI: common questions
- Is ProfitTruth or True Roas AI cheaper?
- Only True Roas AI lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ProfitTruth lists 4 the others don’t mention, such as Historical analysis, Profit insights, ROAS, UTM tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of May 15, 2026 for ProfitTruth, Oct 13, 2026 for True Roas AI; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of May 15, 2026 for ProfitTruth, Oct 13, 2026 for True Roas AI. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.