ProfitPulse vs ProfitTruth
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for ProfitPulse, May 15, 2026 for ProfitTruth.
The short answer
- ProfitTruth lists 3 features ProfitPulse’s listing doesn’t mention, including Marketing attribution, ROAS, UTM tracking.
Head to head
Full Access
- · Ad spend tracking (bulk or daily entry)
- · Automatic payment fee tracking
- · Full dashboard with profit trends
- · Real profit per order and product
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify's built-in reports show revenue, but not real profit. ProfitPulse calculates true profitability for every order and product by combining COGS, payment processing fees, shipping expenses, and ad spend into one clear number. Merchants can see which products are actually profitable, not just which ones sell the most, and track profit trends over time.
Profit Truth helps merchants understand contribution profit across store orders. It brings order totals, refunds, shipping, fees, COGS, and ad spend into an embedded dashboard so teams can spot weak margins, review campaign performance, and keep reporting focused on profit instead of revenue alone.
- Shows net profit per order and per product, not just revenue
- Pulls real payment fees from transactions when available
- Tracks ad spend by day or in bulk to reflect true profit
- Highlights your most and least profitable products
- Profit dashboard for orders, refunds, fees, shipping, COGS, and ad spend
- Campaign attribution from UTM, landing-page, referrer, and journey data
- Order sync with webhook status and encrypted token storage
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ProfitPulse |  ProfitTruth |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ProfitPulse | ProfitTruth |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ProfitPulse | ProfitTruth |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $14.99/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | ProfitPulse | ProfitTruth |
|---|---|---|
| Shopify category rank | Not enough data | #1492 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 31, 2026 | May 15, 2026 |
| Languages | 1 | 1 |
| Developer | Danyil Service LLC | Metalsoft |
FAQ
ProfitPulse and ProfitTruth: common questions
- What features does each app list that the other doesn’t?
- ProfitTruth lists 3 the others don’t mention, such as Marketing attribution, ROAS, UTM tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for ProfitPulse, May 15, 2026 for ProfitTruth; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for ProfitPulse, May 15, 2026 for ProfitTruth. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.