Profitoo: Profit Analytics vs True Roas AI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Both list a free plan. Paid plans start at $10/month for Profitoo and $29/month for True Roas AI.
- Profitoo lists 4 features True Roas AI’s listing doesn’t mention, including Custom dashboards, Custom reports, Profit insights.
Head to head
Free
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · ROAS, POAS și CPA reale
- · Toate funcțiile, max 150 comenzi/lună
Start
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · Până la 500 comenzi/lună
- · ROAS, POAS și CPA reale
Grow
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · Până la 4000 comenzi/lună
- · ROAS, POAS și CPA reale
Pro
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · Până la 10000 comenzi/lună
- · ROAS, POAS și CPA reale
Free
- · Last 30 days of data
- · True ROAS & net profit dashboard
- · Up to 15 orders per month
Starter
- · Alert center and CSV export
- · Campaign, product, order profit analytic
- · Email support
- · Order attribution with confidence score
- · UTM auditor & tracking health score
- · Up to 300 orders/month 12-month history
Growth
- · Faster, more frequent data syncs
- · Full order history and comparisons
- · Priority email support
- · Up to 1,000 orders per month
Scale
- · Complete profit & attribution analytics
- · Priority support
- · Unlimited orders per month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify shows revenue, but revenue is not profit. Profitoo calculates your true net profit on every order by subtracting product costs, shipping, packaging, fees, VAT, and ad spend. Set your costs once and they apply automatically to live orders. A clean dashboard shows net profit, margin, average order value, cost per order, and return on ad spend, plus profit by product and by sales channel.
Meta reports an inflated ROAS that ignores your real costs, so campaigns can look profitable while quietly losing money. True ROAS AI connects your Shopify and Meta Ads data, attributes each order back to the campaign that drove it, and calculates true ROAS and net profit after COGS, shipping, transaction fees, refunds, discounts, and operating costs.
- True net profit per order after costs, fees, VAT, and ad spend
- Profit and margin broken down by product and by sales channel
- Live sync with your store orders — no spreadsheets or CSV uploads
- Track Meta, Google and TikTok ad spend for real ROAS and POAS
- True ROAS and net profit dashboard after COGS, shipping, fees, and refunds
- Per-campaign profit, margin, and true ROAS with sortable, exportable tables
- Order attribution that matches each order to a campaign with a confidence score
- Product and collection profit analytics with allocated ad spend and margins
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Profitoo |  True Roas AI |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Profitoo | True Roas AI |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 5 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Profitoo | True Roas AI |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $10/month(ahead) | $29/month |
| Longest free trial | 14 days | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Profitoo | True Roas AI |
|---|---|---|
| Shopify category rank | #165(ahead) | #1155 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 2, 2026 | Jul 15, 2026 |
| Languages | 1 | 1 |
| Developer | CRYPTIC SALES ONLINE SRL | Lift Apps Studio |
FAQ
Profitoo and True Roas AI: common questions
- Is Profitoo or True Roas AI cheaper?
- Both list a free plan. Paid plans start at $10/month for Profitoo and $29/month for True Roas AI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Profitoo lists 4 the others don’t mention, such as Custom dashboards, Custom reports, Profit insights, ROAS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.