Profitoo: Profit Analytics vs ProfitTruth
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Profitoo, May 15, 2026 for ProfitTruth.
The short answer
- Only Profitoo lists a free plan.
- Profitoo lists 2 features ProfitTruth’s listing doesn’t mention, including Custom dashboards, Custom reports.
Head to head
Free
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · ROAS, POAS și CPA reale
- · Toate funcțiile, max 150 comenzi/lună
Start
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · Până la 500 comenzi/lună
- · ROAS, POAS și CPA reale
Grow
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · Până la 4000 comenzi/lună
- · ROAS, POAS și CPA reale
Pro
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · Până la 10000 comenzi/lună
- · ROAS, POAS și CPA reale
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify shows revenue, but revenue is not profit. Profitoo calculates your true net profit on every order by subtracting product costs, shipping, packaging, fees, VAT, and ad spend. Set your costs once and they apply automatically to live orders. A clean dashboard shows net profit, margin, average order value, cost per order, and return on ad spend, plus profit by product and by sales channel.
Profit Truth helps merchants understand contribution profit across store orders. It brings order totals, refunds, shipping, fees, COGS, and ad spend into an embedded dashboard so teams can spot weak margins, review campaign performance, and keep reporting focused on profit instead of revenue alone.
- True net profit per order after costs, fees, VAT, and ad spend
- Profit and margin broken down by product and by sales channel
- Live sync with your store orders — no spreadsheets or CSV uploads
- Track Meta, Google and TikTok ad spend for real ROAS and POAS
- Profit dashboard for orders, refunds, fees, shipping, COGS, and ad spend
- Campaign attribution from UTM, landing-page, referrer, and journey data
- Order sync with webhook status and encrypted token storage
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Profitoo |  ProfitTruth |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Profitoo | ProfitTruth |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 5 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Profitoo | ProfitTruth |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $10/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | Profitoo | ProfitTruth |
|---|---|---|
| Shopify category rank | #165(ahead) | #1501 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 2, 2026 | May 15, 2026 |
| Languages | 1 | 1 |
| Developer | CRYPTIC SALES ONLINE SRL | Metalsoft |
FAQ
Profitoo and ProfitTruth: common questions
- Is Profitoo or ProfitTruth cheaper?
- Only Profitoo lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Profitoo lists 2 the others don’t mention, such as Custom dashboards, Custom reports. ProfitTruth lists 2 the others don’t mention, such as Historical analysis, UTM tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Profitoo, May 15, 2026 for ProfitTruth; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Profitoo, May 15, 2026 for ProfitTruth. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.