Profitoo: Profit Analytics vs ProfitPulse
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Profitoo, Oct 14, 2026 for ProfitPulse.
The short answer
- On the Shopify App Store: Profitoo 4.9 from 5 reviews and ProfitPulse 5.0 from 1 reviews.
- Only Profitoo lists a free plan. Paid plans start at $10/month for Profitoo and $14.99/month for ProfitPulse.
- Profitoo lists 4 features ProfitPulse’s listing doesn’t mention, including Custom dashboards, Custom reports, Marketing attribution.
Head to head
Free
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · ROAS, POAS și CPA reale
- · Toate funcțiile, max 150 comenzi/lună
Start
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · Până la 500 comenzi/lună
- · ROAS, POAS și CPA reale
Grow
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · Până la 4000 comenzi/lună
- · ROAS, POAS și CPA reale
Pro
- · Costuri: COGS, TVA, livrare, comision
- · Integrare automată Meta, Google, TikTok
- · Profit net pe comandă și produs
- · Până la 10000 comenzi/lună
- · ROAS, POAS și CPA reale
Full Access
- · Ad spend tracking (bulk or daily entry)
- · Automatic payment fee tracking
- · Full dashboard with profit trends
- · Real profit per order and product
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify shows revenue, but revenue is not profit. Profitoo calculates your true net profit on every order by subtracting product costs, shipping, packaging, fees, VAT, and ad spend. Set your costs once and they apply automatically to live orders. A clean dashboard shows net profit, margin, average order value, cost per order, and return on ad spend, plus profit by product and by sales channel.
Shopify's built-in reports show revenue, but not real profit. ProfitPulse calculates true profitability for every order and product by combining COGS, payment processing fees, shipping expenses, and ad spend into one clear number. Merchants can see which products are actually profitable, not just which ones sell the most, and track profit trends over time.
- True net profit per order after costs, fees, VAT, and ad spend
- Profit and margin broken down by product and by sales channel
- Live sync with your store orders — no spreadsheets or CSV uploads
- Track Meta, Google and TikTok ad spend for real ROAS and POAS
- Shows net profit per order and per product, not just revenue
- Pulls real payment fees from transactions when available
- Tracks ad spend by day or in bulk to reflect true profit
- Highlights your most and least profitable products
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Profitoo |  ProfitPulse |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Profitoo | ProfitPulse |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 5(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Profitoo | ProfitPulse |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $10/month(ahead) | $14.99/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 1 |
Listing
| Measure | Profitoo | ProfitPulse |
|---|---|---|
| Shopify category rank | #167 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 2, 2026 | Jul 31, 2026 |
| Languages | 1 | 1 |
| Developer | CRYPTIC SALES ONLINE SRL | Danyil Service LLC |
FAQ
Profitoo and ProfitPulse: common questions
- Is Profitoo or ProfitPulse cheaper?
- Only Profitoo lists a free plan. Paid plans start at $10/month for Profitoo and $14.99/month for ProfitPulse. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Profitoo or ProfitPulse?
- On the Shopify App Store: Profitoo 4.9 from 5 reviews and ProfitPulse 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Profitoo lists 4 the others don’t mention, such as Custom dashboards, Custom reports, Marketing attribution, ROAS. ProfitPulse lists 1 the others don’t mention, such as Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Profitoo, Oct 14, 2026 for ProfitPulse; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Profitoo, Oct 14, 2026 for ProfitPulse. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.