ProfitOne: Profit Tracker P&L vs roasWhale
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $15/month for ProfitOne and $19/month for roasWhale.
- roasWhale lists 10 features ProfitOne’s listing doesn’t mention, including Checkout analytics, Cohort analysis, Custom reports.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · 1 ad account per platform
- · 500 Orders/Month
- · 7-day free trial
- · Automated shipping & refund sync
- · Blended ROAS & MER tracking
- · Custom COGS & gateway fee rules
Growth
- · 7-day free trial
- · All Basic plan features
- · Dynamic break-even calculations
- · Global tax & EU VAT profiles
- · In-depth campaign ROAS & POAS
- · Multi-channel ad spend sync
Pro
- · 4-tier contribution margin waterfall
- · 7-day free trial
- · All Growth plan features
- · Export P&L reports to CSV
- · Product & variant profit analytics
- · SKU margin & return matrix
Enterprise
- · 7-day free trial
- · All Pro plan features
- · Automated profit anomaly alerts
- · Custom metric & expense rules
- · Customer retention & cohort LTV
- · Multi-store consolidated P&L rollup
starter
- · 1 store
- · 500 orders per month
- · Inventory and purchase orders
- · Live profit dashboard and P&L report
- · Product analytics and ad attribution
growth
- · 2,000 orders per month
- · 3 stores
- · Automatic ad platform spend sync
- · Everything in Starter
- · Unlimited AI questions
scale
- · 6,000 orders per month
- · Everything in Growth
- · Priority support
- · Unlimited stores
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureProfitOne tracks your true net profit in real time by combining Shopify sales, COGS, shipping, payment gateway fees, and multi-platform ad spend into one clear live dashboard. Auto-sync spend from Meta, Google, TikTok, and Snapchat for true ROAS, POAS, and blended MER. Detect unprofitable products, prevent margin leaks from returns, and calculate taxes accurately including EU/UK VAT, GST, and US sales tax.
Revenue tells you nothing about what you actually keep. RoasWhale attaches every cost to every order the second it lands: COGS, transaction fees, shipping, refunds, taxes and ad spend, then rolls it all into a live P&L, product-level profit and a four-level ad attribution report built on your own order data, not platform-reported numbers. Set your costs once.
- Track real-time profit by product, day, or marketing channel
- Auto-sync cost, shipping, and ad spend to avoid manual spreadsheets
- Optimize ad spend with insights on ROAS, CPC, and Net Profit per channel
- Access all profit and ad insights anytime with your computer or mobile phone
- Live P&L: every order lands with COGS, fees, shipping and refunds attached
- Attribution across campaigns, ad sets and ads, matched to your real orders
- One-click pixel captures first and last touch. No theme code required
- Inventory, purchase orders and days of stock beside your profit numbers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ProfitOne |  roasWhale |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ProfitOne | roasWhale |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 4 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
ProfitOne and roasWhale: common questions
- Is ProfitOne or roasWhale cheaper?
- Paid plans start at $15/month for ProfitOne and $19/month for roasWhale. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ProfitOne lists 1 the others don’t mention, such as Real-time tracking. roasWhale lists 10 the others don’t mention, such as Checkout analytics, Cohort analysis, Custom reports, Event tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.