ProfitLens Analytics vs ReturnsIntel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only ReturnsIntel lists a free plan. Paid plans start at $19/month for ProfitLens Analytics and $49/month for ReturnsIntel.
- ProfitLens Analytics lists 2 features ReturnsIntel’s listing doesn’t mention, including Custom dashboards, Custom reports.
Head to head
Starter Plan
- · Daily profit overview
- · Order-level profit tracking
- · Product cost setup
- · True profit dashboard
Pro Plan
- · Ad spend profit insights
- · Prioritized action plan
- · Product margin deep dives
- · Profit leak detection
- · What-if profit scenarios
Free
- · Cohort return rates, 3 months history
- · Return reasons and timing
- · Store-wide “Returns cost you” overview
- · Weekly digest and up to 3 monitored SKUs
Starter
- · 6 months of history, 3 seats
- · Everything in Free
- · SKU and product-family return charts
- · Worst-margin SKU leaderboard
Growth
- · 24 months of history, 10 seats
- · Everything in Starter
- · Return-cost analysis and CSV/XLSX export
- · Watchlist alerts and sale impact
Scale
- · 25 team seats
- · API access
- · Amazon FBA analytics data source
- · Everything in Growth
- · Priority onboarding
- · Unlimited history
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRevenue alone can hide weak margins. ProfitLens Analytics shows Shopify merchants true operational profit after refunds, COGS, payment fees, shipping, and ad spend. Track profit by order, product, and day, detect margin leaks, and see what needs attention first. Built for store owners who want profit control, not another surface-level dashboard.
Returns Intelligence is a money-first returns analytics dashboard for Shopify. It opens on a store-wide view of what returns cost you for the selected range, ranks the SKUs leaking the most margin, and summarizes why items come back.
- See the real profit of every order including refunds, fees and costs
- Understand product profitability and contribution margins
- Identify hidden profit leaks caused by refunds, shipping and fees
- Analyze daily profit trends and store performance
- Measure cohort return rates by SKU and product
- Compare metrics for selected return window and lifetime return windows
- Review sold units, returned units, reasons, and refund timing
- Keep one-off refunds and edge cases from skewing your return rates
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ProfitLens Analytics |  ReturnsIntel |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ProfitLens Analytics | ReturnsIntel |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ProfitLens Analytics | ReturnsIntel |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19/month(ahead) | $49/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 2 | 4 |
Listing
| Measure | ProfitLens Analytics | ReturnsIntel |
|---|---|---|
| Shopify category rank | #1490(ahead) | #1675 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 7, 2026 | Jul 29, 2026 |
| Languages | 1 | 1 |
| Developer | Schumacher Labs | Cecil Automations |
FAQ
ProfitLens Analytics and ReturnsIntel: common questions
- Is ProfitLens Analytics or ReturnsIntel cheaper?
- Only ReturnsIntel lists a free plan. Paid plans start at $19/month for ProfitLens Analytics and $49/month for ReturnsIntel. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ProfitLens Analytics lists 2 the others don’t mention, such as Custom dashboards, Custom reports. ReturnsIntel lists 2 the others don’t mention, such as Data export, Notifications. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.