Profit Analytics & Calculator vs TrueMargin
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Profit Analytics & Calculator, Oct 13, 2026 for TrueMargin.
The short answer
- Profit Analytics & Calculator lists 10 features TrueMargin’s listing doesn’t mention, including Accounts receivable, Activity tracking, AI insights.
Head to head
starter
- · 100 order p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Growth
- · 500 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Pro
- · 1000 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Scale
- · 1500 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Overhead & custom costs
- · P&L Report + What-If Simulator
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureProfit Analytics shows how much money your store keeps after costs. It uses your Shopify orders and product data to calculate sales, gross profit, net profit and profit margin. Add product, shipping, payment, ad and other business costs in one place. Connect Meta, Google and TikTok Ads to include ad spend. View profit by product, order, campaign, sales channel or date, and export your reports as CSV or Excel files.
Running a Shopify store means tracking dozens of costs that revenue reports don't show. TrueMargin pulls them all together. COGS, ads, fees, refunds, custom expenses, and VAT so you can see real net profit per product, per ad, and per period. Sync COGS, price, and compare-at price two-way with Shopify. Analyze winners and losers across Meta, Google, and TikTok. Compare profit by month, week, or year.
- See sales, gross profit, net profit, and profit margin in one dashboard.
- Connect Meta, Google, and TikTok Ads to include your ad spend.
- Export profit and cost reports as CSV or Excel files
- Track product, shipping, payment, ad, and other business costs.
- See real net profit per product, after COGS, costs, ads, fees, refunds, and VAT
- Track POAS and rank ad winners and losers across Meta, Google, and TikTok
- Segment customers as VIP, Loyal, At Risk, or Lost to focus retention efforts
- Manage COGS, expenses, shipping, payment fees, overhead, and VAT in one place
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Profit Analytics & Calculator |  TrueMargin |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Profit Analytics & Calculator | TrueMargin |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Profit Analytics & Calculator | TrueMargin |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $9/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Profit Analytics & Calculator | TrueMargin |
|---|---|---|
| Shopify category rank | #399 | #291 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 14, 2026 | Jul 1, 2026 |
| Languages | 1 | 1 |
| Developer | Curious Objects | True-margin |
FAQ
Profit Analytics & Calculator and TrueMargin: common questions
- What features does each app list that the other doesn’t?
- Profit Analytics & Calculator lists 10 the others don’t mention, such as Accounts receivable, Activity tracking, AI insights, Billing and invoicing. TrueMargin lists 8 the others don’t mention, such as Expense tracking, Historical analysis, Historical data import, Lifetime value (LTV). A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Profit Analytics & Calculator, Oct 13, 2026 for TrueMargin; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Profit Analytics & Calculator, Oct 13, 2026 for TrueMargin. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.