ProfitAxe vs ProfitTruth
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for ProfitAxe, May 15, 2026 for ProfitTruth.
The short answer
- ProfitAxe lists 2 features ProfitTruth’s listing doesn’t mention, including Notifications, Purchase tracking.
Head to head
Starter
Growth
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOpen your coffee. Open ProfitAxe. 3 cards tell you what to kill, what to scale, what to raise. 5 minutes, back to running your store. Six rules watch overnight: kill unprofitable ads, hidden-loss products, price raises, bundle suggestions, scale winners, dead inventory. The 3 highest-impact show up each morning. Direct Meta & Google ad sync, Xero COGS, or CSV upload. No charts.
Profit Truth helps merchants understand contribution profit across store orders. It brings order totals, refunds, shipping, fees, COGS, and ad spend into an embedded dashboard so teams can spot weak margins, review campaign performance, and keep reporting focused on profit instead of revenue alone.
- One ranked profit action per day, retargeting-safe with full proof rows
- Estimated dollar impact and confidence label on every recommendation
- Universal CSV upload — works with any ad platform, no API sync needed
- Read-only access — no app-side changes, every action runs in your admin
- Profit dashboard for orders, refunds, fees, shipping, COGS, and ad spend
- Campaign attribution from UTM, landing-page, referrer, and journey data
- Order sync with webhook status and encrypted token storage
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ProfitAxe |  ProfitTruth |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ProfitAxe | ProfitTruth |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ProfitAxe | ProfitTruth |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | Not published |
Listing
| Measure | ProfitAxe | ProfitTruth |
|---|---|---|
| Shopify category rank | #1317(ahead) | #1501 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 13, 2026 | May 15, 2026 |
| Languages | 1 | 1 |
| Developer | Media Info | Metalsoft |
FAQ
ProfitAxe and ProfitTruth: common questions
- What features does each app list that the other doesn’t?
- ProfitAxe lists 2 the others don’t mention, such as Notifications, Purchase tracking. ProfitTruth lists 2 the others don’t mention, such as Analytics dashboard, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for ProfitAxe, May 15, 2026 for ProfitTruth; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for ProfitAxe, May 15, 2026 for ProfitTruth. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.