ProfitAnalyze ‑ Profit Tracker vs TrueMargin
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $29/month for ProfitAnalyze and $9/month for TrueMargin.
- ProfitAnalyze lists 19 features TrueMargin’s listing doesn’t mention, including Activity tracking, AI insights, Benchmarking.
Head to head
Starter
- · Email support
- · Profit analytics
- · Up to 200 orders/mo
Growth
- · Ad integrations (Meta, Google)
- · Advanced analytics
- · Basic Profit Advisor
- · Priority support
- · Up to 1,000 orders/mo
- · Up to 2 team members
Scale
- · All ad integrations
- · Full Profit Advisor
- · Full analytics suite
- · Priority support
- · Up to 3 team members
- · Up to 5,000 orders/mo
Unlimited
- · All integrations
- · Everything in Scale
- · Full Advisor + forecasts
- · Priority support
- · Unlimited orders
- · Up to 5 team members
starter
- · 100 order p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Growth
- · 500 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Pro
- · 1000 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Scale
- · 1500 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Overhead & custom costs
- · P&L Report + What-If Simulator
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureProfitAnalyze is a real-time profit tracker and analytics dashboard for Shopify stores. See your true net profit on every order by automatically calculating COGS, shipping costs, transaction fees, and payment processing fees. Sync ad spend from Meta, Google, TikTok, Pinterest, and Snapchat to track ROAS and marketing ROI.
Running a Shopify store means tracking dozens of costs that revenue reports don't show. TrueMargin pulls them all together. COGS, ads, fees, refunds, custom expenses, and VAT so you can see real net profit per product, per ad, and per period. Sync COGS, price, and compare-at price two-way with Shopify. Analyze winners and losers across Meta, Google, and TikTok. Compare profit by month, week, or year.
- Net profit dashboard — real-time profit, revenue, margins, and P&L per order
- Auto-sync COGS, shipping costs, transaction fees, and custom expense tracking
- Sync ad spend from Meta, Google, TikTok, Pinterest, Snapchat — track ROAS
- AI Profit Advisor — daily profit report and email digest with smart insights
- See real net profit per product, after COGS, costs, ads, fees, refunds, and VAT
- Track POAS and rank ad winners and losers across Meta, Google, and TikTok
- Segment customers as VIP, Loyal, At Risk, or Lost to focus retention efforts
- Manage COGS, expenses, shipping, payment fees, overhead, and VAT in one place
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ProfitAnalyze |  TrueMargin |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ProfitAnalyze | TrueMargin |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ProfitAnalyze | TrueMargin |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month | $9/month(ahead) |
| Longest free trial | 14 days | 30 days |
| Plans listed | 4 | 4 |
Listing
| Measure | ProfitAnalyze | TrueMargin |
|---|---|---|
| Shopify category rank | #1401 | #291 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 25, 2026 | Jul 1, 2026 |
| Languages | 1 | 1 |
| Developer | Profit calc | True-margin |
FAQ
ProfitAnalyze and TrueMargin: common questions
- Is ProfitAnalyze or TrueMargin cheaper?
- Paid plans start at $29/month for ProfitAnalyze and $9/month for TrueMargin. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ProfitAnalyze lists 19 the others don’t mention, such as Activity tracking, AI insights, Benchmarking, Checkout analytics. TrueMargin lists 3 the others don’t mention, such as Pricing, Segmentation, Transactions. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.