Profit AI vs So What Labs
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 22, 2026 for Profit AI, Oct 13, 2026 for So What Labs.
The short answer
- On the Shopify App Store: Profit AI 5.0 from 14 reviews and So What Labs 5.0 from 1 reviews.
- Only Profit AI lists a free plan. Paid plans start at $799/month for Profit AI and $136/month for So What Labs.
- So What Labs lists 16 features Profit AI’s listing doesn’t mention, including Abandoned cart, Activity tracking, Benchmarking.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Assign your team
- · Cost Management
- · Facebook Ads integration
- · Google Ads integration
- · Profit Dashboard
- · Target Management
Profit AI
- · AI Media Buyer
- · AI Powered Profit Planning
- · Ad Spend Calculator
- · Dedicated Support
- · Facebook, Google & TikTok Ads Profit
- · Plan vs Actual
Strategy Engine
- · 25+ analytics modules included
- · 30-day inventory demand forecasting
- · AI chatbot for instant insights
- · AI-powered growth recommendations
- · Automated weekly BI reports
- · Churn risk scoring & RFM segments
Growth Engine
- · AI-powered SEO Engine
- · Ai - powered Meta ads Optimizer
- · Ai-powered Google Ads Optimizer
- · Google Analytics Strategy engine
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureProfit AI helps users make decisions confidently. Build a Profit & Loss at lightning speed, one that connects the latest AI models to your store and ad platform data. Profit AI lets you track real-time contribution and net profit, set targets for your store and track progress towards them, and assign your team to tasks that improve your profit performance.
AI-powered Shopify growth engine for brands that want smarter ecommerce decisions. Analyse store performance, customers, products, orders, retention, and marketing data to uncover revenue opportunities and optimisation strategies. Generate actionable AI recommendations across merchandising, marketing, retention, and growth.
- Set targets for your profit metrics, and measure your progress toward them.
- Use AI to assign your team to tasks
- Use AI to get recommendations on your ad spend
- Measure the relationship between ad spend and your new customer revenue
- Google Analytics Recommendation Engine
- Google Ads Optimizer
- Meta Ads Optimiser
- SEO Strategy Engine
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Profit AI |  So What Labs |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Profit AI | So What Labs |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 14(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Profit AI | So What Labs |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $799/month | $136/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 2 | 2 |
Listing
| Measure | Profit AI | So What Labs |
|---|---|---|
| Shopify category rank | #129(ahead) | #957 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Dec 25, 2025 | Mar 3, 2026 |
| Languages | 1 | 1 |
| Developer | Profit AI | So What Labs |
FAQ
Profit AI and So What Labs: common questions
- Is Profit AI or So What Labs cheaper?
- Only Profit AI lists a free plan. Paid plans start at $799/month for Profit AI and $136/month for So What Labs. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Profit AI or So What Labs?
- On the Shopify App Store: Profit AI 5.0 from 14 reviews and So What Labs 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- So What Labs lists 16 the others don’t mention, such as Abandoned cart, Activity tracking, Benchmarking, Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 22, 2026 for Profit AI, Oct 13, 2026 for So What Labs; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 22, 2026 for Profit AI, Oct 13, 2026 for So What Labs. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.