Professional List Manager vs XB Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Professional List Manager, Nov 8, 2026 for XB Wishlist.
The short answer
- Only XB Wishlist lists a free plan. Paid plans start at $19/month for Professional List Manager and $11.95/month for XB Wishlist.
- XB Wishlist lists 8 features Professional List Manager’s listing doesn’t mention, including Custom icons, Guest wishlist, Multi-language.
Head to head
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Professional
- · Add to list from product pages
- · B2B pricing per company and catalog
- · Buyers manage lists in their account
- · Company-shared and tag-shared lists
- · Move a whole list to the cart
- · Multiple lists per customer
Free
- · Basic analytics
- · Basic wishlist page
- · Export/Import wishlists (CSV)
- · Guest wishlist (no login required)
- · Multiwishlist
- · Save for Later in cart
Basic
- · Advanced analytics
- · Advanced styling
- · Back-in-stock email alerts
- · Everything in Free
- · Multi-language support
- · Price drop notifications
Pro
- · Advanced email marketing
- · Collaborator wishlist
- · Everything in Basic
- · Product recommendations
- · Shopify POS integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureProfessional List Manager gives your B2B customers and sales reps a simple way to build, save, and order lists of products. Lists can be shared across a Company or owned by an individual customer, and prices automatically reflect each buyer's company location, catalog, and negotiated prices.
Many shoppers aren't ready to buy on their first visit. XB Wishlist gives them a place to keep that intent and a reason to come back. Shoppers save from product cards, product pages, and the cart, with no account needed. When a saved item drops in price, returns to stock, or runs low, the app emails them through System Mail, SMTP, Klaviyo, or Flow. Analytics show which saved products reach cart and checkout.
- Buyers view, create, and order lists in their customer account
- Add items to a list from your product pages
- Move a whole list to the cart to check out
- Lists show B2B prices for each buyer's company location and catalog
- Simple setup and integration with your store.
- Customers can access their wishlist from their account.
- Tailor the wishlist button to your store’s design.
- Customers can save items and share their wishlists.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Professional List Manager |  XB Wishlist |
|---|---|---|
| Detected stores | Not published | 1,477 |
| Net store change, 28 days | 0 | +6 |
| Stores added, 28 days | Not enough data | 28 |
| Big-brand share | Not enough data | 10% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, India, United Kingdom |
Reviews
| Measure | Professional List Manager | XB Wishlist |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 63 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Professional List Manager | XB Wishlist |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19/month | $11.95/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Professional List Manager | XB Wishlist |
|---|---|---|
| Shopify category rank | #207 | #13(ahead) |
| Shopify App Charts | Not on this week’s charts | #9 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | May 29, 2026 | Sep 4, 2024 |
| Languages | 1 | 1 |
| Developer | Digital Project Design | XB |
FAQ
Professional List Manager and XB Wishlist: common questions
- Is Professional List Manager or XB Wishlist cheaper?
- Only XB Wishlist lists a free plan. Paid plans start at $19/month for Professional List Manager and $11.95/month for XB Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Professional List Manager lists 1 the others don’t mention, such as Multiple lists. XB Wishlist lists 8 the others don’t mention, such as Custom icons, Guest wishlist, Multi-language, Price alerts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Professional List Manager, Nov 8, 2026 for XB Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Professional List Manager, Nov 8, 2026 for XB Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.