Productify Groups vs Variantly: Swatches & Groups
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for Productify Groups, Oct 13, 2026 for Variantly.
The short answer
- Only Variantly lists a free plan. Paid plans start at $7.99/month for Productify Groups and $4.90/month for Variantly.
- Variantly lists 10 features Productify Groups’s listing doesn’t mention, including Dropdowns, Hide out-of-stock, Import and export.
Head to head
Standard
- · Customizable Swatch Themes
- · Intuitive Group Management Dashboard
- · Unlimited Color Variant Linking
Free
- · Free for Shopify staff stores
- · Free for merchant trial stores
- · Free for partner development stores
Pay As You Grow
- · Includes a 7-day free trial
- · Pause & Build: $4.90/month
- · Pricing adjusts to your Shopify plan
- · Shopify Advanced: $49.90/month
- · Shopify Basic: $14.90/month
- · Shopify Grow: $29.90/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTo bypass Shopify's 100-variant limit per product while showcasing colors visually, you can treat each color as a separate product and use swatches to link them. This approach allows you to present all color options without exceeding the variant limit. You can then use our app Productify Groups to manage the swatches and link them to their respective products.
Selling products in multiple colors, styles, or materials? Variantly helps you turn product options into visual swatches and connect related products into one seamless shopping experience. Show color, image, button, radio, or dropdown selectors on product and collection pages, organize product groups, customize styles, and use AI-assisted suggestions to manage complex catalogs faster and more clearly.
- Link separate products as swatches with unique images and details
- Fully customizable swatch themes to match your store’s branding
- Store group data in Shopify Metafields for easy storefront display
- Manage product groups easily from a no-code dashboard
- Create color, image, button, radio, and dropdown swatches for variants
- Show swatches on product and collection pages with custom styles
- Group related products and display them as connected product options
- Hide sold-out variants and show stock availability with badges
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Productify Groups |  Variantly |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Productify Groups | Variantly |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 2 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Productify Groups | Variantly |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $7.99/month | $4.90/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 1 | 2 |
Listing
| Measure | Productify Groups | Variantly |
|---|---|---|
| Shopify category rank | Not enough data | #101 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 15, 2025 | Sep 4, 2026 |
| Languages | 1 | 1 |
| Developer | rajatweb.com | DigiHyper |
FAQ
Productify Groups and Variantly: common questions
- Is Productify Groups or Variantly cheaper?
- Only Variantly lists a free plan. Paid plans start at $7.99/month for Productify Groups and $4.90/month for Variantly. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Variantly lists 10 the others don’t mention, such as Dropdowns, Hide out-of-stock, Import and export, In-stock display. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for Productify Groups, Oct 13, 2026 for Variantly; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for Productify Groups, Oct 13, 2026 for Variantly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.