Custom Product Options vs Variants+
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Custom Product Options, Oct 22, 2026 for Variants+.
The short answer
- Both list a free plan. Paid plans start at $4.99/month for Custom Product Options and $4.99/month for Variants+.
- Variants+ lists 6 features Custom Product Options’s listing doesn’t mention, including Bulk pricing, Dynamic pricing, Manual updates.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Buttons and checkboxes and radios
- · Field labels & placeholders
- · Multiple select options
- · Number & select options
- · Required fields
- · Text & textarea option
Basic
- · 24*7 Support
- · All features in Free plan
- · Datepicker & email options
- · File upload (JPG, PNG, JPEG)
- · Multi-language support
- · Price add-ons
Premium
- · All features in Basic plan
- · Color & image swatches
- · Color picker option
- · Everything to customize your products
- · Premium support
Early Bird
- · Access to all features
Supporter
- · Access to all features
- · Supporting me
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify limits products to 2,048 variants, but flexible product options help you go beyond that. Choose from 30+ field types, including text, file uploads, colour and image swatches, dropdowns, dates and dimensions. Apply options to individual products or your entire catalogue. Charge extra for premium choices with accurate pricing, taxes and discounts.
Variants+ extends native variant capabilities with tools that streamline product management. The duplicate variants feature lets you quickly create new variants by copying existing ones into different option values, preserving pricing, inventory, media, shipping settings, and metafields. This eliminates manual data entry when adding new sizes, colors, or other option values to existing products.
- Rich text editing with a sleek, premium text box.
- Seamless image upload with drag-and-drop support.
- premium product options text and upload image
- Duplicate variants across options
- Bulk variant operations
- Multi-product support
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Custom Product Options |  Variants+ |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Custom Product Options | Variants+ |
|---|---|---|
| App Store rating | 4.2 ★ | Not published |
| App Store reviews | 8 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Custom Product Options | Variants+ |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $4.99/month | $4.99/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 3 | 2 |
Listing
| Measure | Custom Product Options | Variants+ |
|---|---|---|
| Shopify category rank | #32 | #422 |
| Shopify App Charts | #3 on Pricing moves in Custom products - Other | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Apr 28, 2025 | Feb 19, 2026 |
| Languages | 1 | 9 |
| Developer | one8 commerce | Magnus Dalkvist |
FAQ
Custom Product Options and Variants+: common questions
- Is Custom Product Options or Variants+ cheaper?
- Both list a free plan. Paid plans start at $4.99/month for Custom Product Options and $4.99/month for Variants+. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Custom Product Options lists 2 the others don’t mention, such as Custom text, File upload. Variants+ lists 6 the others don’t mention, such as Bulk pricing, Dynamic pricing, Manual updates, Multi-select. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Custom Product Options, Oct 22, 2026 for Variants+; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Custom Product Options, Oct 22, 2026 for Variants+. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.