Custom Product Options vs Pure Product Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Custom Product Options, Oct 13, 2026 for Pure Product Options.
The short answer
- Only Custom Product Options lists a free plan. Paid plans start at $4.99/month for Custom Product Options and $9.99/month for Pure Product Options.
- Pure Product Options lists 7 features Custom Product Options’s listing doesn’t mention, including Checkboxes, Dates, Dropdowns.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Buttons and checkboxes and radios
- · Field labels & placeholders
- · Multiple select options
- · Number & select options
- · Required fields
- · Text & textarea option
Basic
- · 24*7 Support
- · All features in Free plan
- · Datepicker & email options
- · File upload (JPG, PNG, JPEG)
- · Multi-language support
- · Price add-ons
Premium
- · All features in Basic plan
- · Color & image swatches
- · Color picker option
- · Everything to customize your products
- · Premium support
Basic
- · Assign to products, collections or tags
- · Native setup without external services
- · Reusable fields across products
- · Unlimited field groups and fields
- · Up to 100 product SKUs
Advanced
- · Everything in Basic
- · Unlimited product SKUs
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify limits products to 2,048 variants, but flexible product options help you go beyond that. Choose from 30+ field types, including text, file uploads, colour and image swatches, dropdowns, dates and dimensions. Apply options to individual products or your entire catalogue. Charge extra for premium choices with accurate pricing, taxes and discounts.
Pure Product Options lets merchants add custom fields directly to product pages so customers can enter personalization details before adding items to the cart. The app uses a clean setup without external scripts. Field data is stored inside the platform. Merchants can use text fields, dropdowns and checkboxes, and reuse fields across multiple products to reduce setup work.
- Rich text editing with a sleek, premium text box.
- Seamless image upload with drag-and-drop support.
- premium product options text and upload image
- Create a field once and reuse it across multiple products
- Native setup Uses platform features without external API calls
- Headless compatible Works with Hydrogen and custom storefronts
- Multiple field types Text, dropdowns, checkboxes, dates and more
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Custom Product Options |  Pure Product Options |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Custom Product Options | Pure Product Options |
|---|---|---|
| App Store rating | 4.2 ★ | Not published |
| App Store reviews | 8 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Custom Product Options | Pure Product Options |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $4.99/month(ahead) | $9.99/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Custom Product Options | Pure Product Options |
|---|---|---|
| Shopify category rank | #32 | Not enough data |
| Shopify App Charts | #3 on Pricing moves in Custom products - Other | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Apr 28, 2025 | Jan 15, 2026 |
| Languages | 1 | 1 |
| Developer | one8 commerce | PureLabs |
FAQ
Custom Product Options and Pure Product Options: common questions
- Is Custom Product Options or Pure Product Options cheaper?
- Only Custom Product Options lists a free plan. Paid plans start at $4.99/month for Custom Product Options and $9.99/month for Pure Product Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Custom Product Options lists 1 the others don’t mention, such as File upload. Pure Product Options lists 7 the others don’t mention, such as Checkboxes, Dates, Dropdowns, Multi-select. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Custom Product Options, Oct 13, 2026 for Pure Product Options; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Custom Product Options, Oct 13, 2026 for Pure Product Options. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.