Popup Games ‑ Email collector vs Optinify: Email & SMS Popups
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Popup Games, Oct 22, 2026 for Optinify.
The short answer
- Only Popup Games lists a free plan. Paid plans start at $19/month for Popup Games and $49/month for Optinify.
- Popup Games lists 15 features Optinify’s listing doesn’t mention, including APIs and webhooks, Automations, Consent collection.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All six game mechanics
- · One active campaign
- · Popup Games Branding visible
- · Up to 50 leads per month.
Growth
- · All From Free
- · All integrations.
- · Remove branding
- · SMS capture in two-stage flow
- · Sales attribution and analytics
- · Unlimited campaigns
Plus
- · A/B testing between campaigns
- · Advanced cohort and LTV analytics
- · Everything in Growth
- · Priority support with 24h SLA
- · Unlimited emails captured.
Starter
- · Access to all features
- · Chat and email support by real people.
- · Unlimited campaigns
- · Unlimited popup creation
- · Up to 20K monthly visitors
Pro
- · Access to all features
- · Chat and email support by real people.
- · Unlimited campaigns
- · Unlimited popup creation
- · Up to 40K monthly visitors
Elite
- · Access to all features
- · Chat and email support by real people.
- · Unlimited campaigns
- · Unlimited popup creation
- · Up to 100K monthly visitors
Enterprise
- · Access to all features
- · Chat and email support by real people.
- · Unlimited campaigns
- · Unlimited popup creation
- · Up to 400K monthly visitors
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePopup Games uses six mini-game mechanics so visitors enjoy the moment instead of dismissing the popup. Choose between spin wheel, coin flip, dice, slot machine, mystery boxes or treasure chests. Our two-stage flow turns the SMS opt-in into a reward, not a chore: visitors play once for email, then a second time for an extra prize when they share their phone. All discounts apply automatically at checkout in one click.
Optinify helps Shopify stores grow email and SMS lists with popups shoppers actually use. Start from a template or build spin-the-wheel, scratch card, mini quiz, discount and exit-intent popups in a visual editor. Show each one at the right moment with scroll, page, exit-intent and new vs. returning visitor rules. A/B test variants and keep the winner. Popups adjust to mobile on their own.
- Six game mechanics: spin wheel, coin flip, dice, slots, mystery boxes, chests
- Two-stage flow captures email first, then phone as a bonus reward
- Discount codes apply automatically to checkout with one click
- Live preview while you configure — see every change instantly
- Customizable beautiful templates.
- App dashboard that shows your campaigns’ performance.
- Easy to export collected leads for email campaigns.
- Option to preview the designed campaign before you publish.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Popup Games |  Optinify |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Popup Games | Optinify |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 6 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Popup Games | Optinify |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19/month(ahead) | $49/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Popup Games | Optinify |
|---|---|---|
| Shopify category rank | #221 | #101 |
| Shopify App Charts | Not on this week’s charts | #12 on Pricing moves in Pop-ups |
| Built for Shopify | No | No |
| Launched | May 29, 2026 | Oct 26, 2015 |
| Languages | 2 | 1 |
| Developer | Valventus | Optinify |
FAQ
Popup Games and Optinify: common questions
- Is Popup Games or Optinify cheaper?
- Only Popup Games lists a free plan. Paid plans start at $19/month for Popup Games and $49/month for Optinify. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Popup Games lists 15 the others don’t mention, such as APIs and webhooks, Automations, Consent collection, Custom code. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Popup Games, Oct 22, 2026 for Optinify; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Popup Games, Oct 22, 2026 for Optinify. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.