Popthelead vs Wisepops: Popup Builder & CRO
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Popthelead, Nov 9, 2026 for Wisepops.
The short answer
- Paid plans start at $29/month for Popthelead and $299/month for Wisepops.
- Wisepops lists 13 features Popthelead’s listing doesn’t mention, including Announcements, Banners, Forms.
Head to head
Popups: Email pop up, Exit pop up, Spin to Win pop up!
- United States
- France
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro
- · 50,000 impressions/month
- · A/B testing
- · Unlimited popups
Agency
- · 500,000 impressions / month
- · Unlimited websites
- · Webhooks & API
Pro_Yearly
- · 50,000 impressions/month
- · A/B testing
- · Unlimited popups
Agency_Yearly
- · 500,000 impressions / month
- · Unlimited websites
- · Webhooks & API
500k pageviews
- · 140+ ready-to-use templates
- · A/B testing
- · AI product recommendations
- · Klaviyo integration
- · Unlimited notification campaigns
- · Unlimited popups campaigns
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePop the Lead is a modern popup and email-capture platform purpose-built for e-commerce stores that are tired of bloated, overpriced conversion tools. Founded and operated full-time by Moksh, a solo founder based in Bareilly, India, the product is bootstrapped, profitable on its own merits, and priced honestly — no VC pressure, no enterprise sales overhead, no inflated SaaS markups baked into your bill.
Build high-converting popups and grow your email list — no code needed. Wisepops is the popup builder that helps you create email popups, exit intent pop ups, discount campaigns, spin-to-win wheels, cart recovery, and upsell offers that convert visitors into customers.
- Builder : Pixel-precise drag-and-drop builder for popups, flows, and spin
- A/B Testing : Auto-split A/B tests declare winners and optimizer ships next
- Integrations:Native Klaviyo and Mailchimp sync with real-time consent metadata.
- Unlimited Popups, bars, and embeds & onsite notification feed
- Over 60 pre-made campaign templates
- Popups for sales, unique discount codes, and cart recovery
- Contextual targeting to reach the right customers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Popthelead |  Wisepops |
|---|---|---|
| Detected stores | Not published | 1,719 |
| Net store change, 28 days | 0 | −11 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 28% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, France, United Kingdom |
Reviews
| Measure | Popthelead | Wisepops |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 70 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Popthelead | Wisepops |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $299/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 4 | 1 |
Listing
| Measure | Popthelead | Wisepops |
|---|---|---|
| Shopify category rank | #485 | #76(ahead) |
| Shopify App Charts | Not on this week’s charts | #22 in Pop-ups |
| Built for Shopify | No | No |
| Launched | May 27, 2026 | Dec 11, 2014 |
| Languages | 1 | 1 |
| Developer | Popthelead | Wisepops |
FAQ
Popthelead and Wisepops: common questions
- Is Popthelead or Wisepops cheaper?
- Paid plans start at $29/month for Popthelead and $299/month for Wisepops. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Wisepops lists 13 the others don’t mention, such as Announcements, Banners, Forms, Geolocation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Popthelead, Nov 9, 2026 for Wisepops; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Popthelead, Nov 9, 2026 for Wisepops. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.