Popthelead vs Popupsmart: Email & SMS Popup
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Popthelead, Nov 9, 2026 for Popupsmart.
The short answer
- Only Popupsmart lists a free plan. Paid plans start at $29/month for Popthelead and $19/month for Popupsmart.
- Popupsmart lists 13 features Popthelead’s listing doesn’t mention, including Age verification, Announcements, Banners.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro
- · 50,000 impressions/month
- · A/B testing
- · Unlimited popups
Agency
- · 500,000 impressions / month
- · Unlimited websites
- · Webhooks & API
Pro_Yearly
- · 50,000 impressions/month
- · A/B testing
- · Unlimited popups
Agency_Yearly
- · 500,000 impressions / month
- · Unlimited websites
- · Webhooks & API
Free
- · 1 Active Popup
- · 1 Website
- · 100 Email Autoresponders /month
- · 5,000 Pageviews /month
- · Advanced Targeting & Personalization
- · All Layout Types & AI Popups
Starter
- · 1 website
- · 25.000 Pageviews /month
- · 750 Email Autoresponders /month
- · All Builder Features
- · All Integrations
- · Priority Support
Basic
- · 1 Team Member
- · 1,000 Email Autoresponders /month
- · 3 Websites
- · 50,000 Pageviews /month
- · All Builder Features & Integrations
- · Priority Support
Advanced
- · 100,000 Pageviews /month
- · 2 Team Members
- · 3,000 Email Autoresponders /month
- · 5 Websites
- · A/B Testing
- · All Basic Plan Features
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePop the Lead is a modern popup and email-capture platform purpose-built for e-commerce stores that are tired of bloated, overpriced conversion tools. Founded and operated full-time by Moksh, a solo founder based in Bareilly, India, the product is bootstrapped, profitable on its own merits, and priced honestly — no VC pressure, no enterprise sales overhead, no inflated SaaS markups baked into your bill.
Grow Shopify sales with GPT-powered, AI-generated popups, automated emails & SMS. Capture leads, grow email lists, boost conversions, reduce cart abandonment & engage customers. Create popups with smart text/image suggestions, gamification (Spin-to-Win, Lottery Ball), exit offers & advanced targeting. Use multi-step forms, A/B testing & analytics. Send automated emails, act on collected data.
- Builder : Pixel-precise drag-and-drop builder for popups, flows, and spin
- A/B Testing : Auto-split A/B tests declare winners and optimizer ships next
- Integrations:Native Klaviyo and Mailchimp sync with real-time consent metadata.
- Utilize personalized pop-ups with smart tags and advanced targeting options.
- Create automated email flows with customizable pre-made email templates.
- Regain checkout abandoners with emails or collect emails through exit pop-ups.
- Drive sales and distribute coupons through interactive gamified elements.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Popthelead |  Popupsmart |
|---|---|---|
| Detected stores | Not published | 1,735 |
| Net store change, 28 days | 0 | +2 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 9% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Popthelead | Popupsmart |
|---|---|---|
| App Store rating | Not published | 4.6 ★ |
| App Store reviews | Not published | 51 |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Popthelead | Popupsmart |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $29/month | $19/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Popthelead | Popupsmart |
|---|---|---|
| Shopify category rank | #485 | #79(ahead) |
| Shopify App Charts | Not on this week’s charts | #21 in Pop-ups |
| Built for Shopify | No | No |
| Launched | May 27, 2026 | Aug 18, 2023 |
| Languages | 1 | 1 |
| Developer | Popthelead | Popupsmart |
FAQ
Popthelead and Popupsmart: common questions
- Is Popthelead or Popupsmart cheaper?
- Only Popupsmart lists a free plan. Paid plans start at $29/month for Popthelead and $19/month for Popupsmart. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Popthelead lists 8 the others don’t mention, such as A/B testing, Automations, Custom code, Custom fonts. Popupsmart lists 13 the others don’t mention, such as Age verification, Announcements, Banners, Consent pop-ups. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Popthelead, Nov 9, 2026 for Popupsmart; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Popthelead, Nov 9, 2026 for Popupsmart. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.