PopIt: Popups & Email Pop Up vs Poptin Email Marketing, Pop Up

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for PopIt, Nov 8, 2026 for Poptin Email Marketing, Pop Up.

The short answer

  • Both list a free plan. Paid plans start at $7.50/month for PopIt and $19/month for Poptin Email Marketing, Pop Up.
  • Poptin Email Marketing, Pop Up lists 33 features PopIt’s listing doesn’t mention, including A/B testing, Age verification, APIs and webhooks.

Head to head

Detected stores

PopIt: —
Poptin Email Marketing, Pop Up: 1,649

App Store reviews

PopIt: —
Poptin Email Marketing, Pop Up: 346

New reviews, 28 days

PopIt: —
Poptin Email Marketing, Pop Up: 3

Stores added, 28 days

PopIt: —
Poptin Email Marketing, Pop Up: 1
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Email Popup, Spin The Wheel, Exit Intent Pop Up, Lightbox Form

Categories
  • Email marketing
  • Pop-ups
  • Pop-ups
  • Email marketing
Languages
  • English
  • English
Launched
Mar 25, 2026
Dec 20, 2017
Built for Shopify
Not badged
Not badged
Reviews per month
—
8 last full month
Detected stores
0active installs
1,649active installs
  • Megan Thee Stallion
  • BUILT
  • Satvic Movement
  • Torokhtiy Weightlifting
  • HEURISTIC
+1,644 more
Most common store size
—
11-50 products26%
Top countries
—
  • United States31%
  • United Kingdom7%
  • Canada5%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

01020NovJanMarMayJulSepOctPoptin Email Marketing, Pop Up: 15 reviews in November 2025Poptin Email Marketing, Pop Up: 5 reviews in December 2025Poptin Email Marketing, Pop Up: 4 reviews in January 2026Poptin Email Marketing, Pop Up: 7 reviews in February 2026Poptin Email Marketing, Pop Up: 3 reviews in March 2026Poptin Email Marketing, Pop Up: 5 reviews in April 2026Poptin Email Marketing, Pop Up: 5 reviews in May 2026Poptin Email Marketing, Pop Up: 4 reviews in June 2026Poptin Email Marketing, Pop Up: 9 reviews in July 2026Poptin Email Marketing, Pop Up: 15 reviews in August 2026Poptin Email Marketing, Pop Up: 9 reviews in September 2026Poptin Email Marketing, Pop Up: 8 reviews in October 2026
PopItPoptin Email Marketing, Pop UpCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $15/month
From $0 to $119/month
Plans
FreeFree
  • · 2000 impressions/month
  • · Unlimited features
  • · Unlimited pop-ups
Beginner$7.50/month
  • · 15000 impressions/month
  • · Priority support with Live chat
  • · Unlimited features
  • · Unlimited pop-ups
Premium$15/month
  • · Priority support with Live chat
  • · Unlimited features
  • · Unlimited impressions/month
  • · Unlimited pop-ups
Free planFree
  • · 1 domain
  • · 1,000 visitors /month (~3,000 pageviews)
  • · Chat & email support
  • · Poptin API
  • · Unlimited pop ups & forms
Growth 500$19/month
  • · 5,000 visitors /month (~15K pageviews)
  • · 500 active contacts
  • · Manage accounts & users
  • · Poptin API
  • · Premium support
  • · Unlimited domains
Growth 1,000$29/month
  • · 1,000 active contacts
  • · 10,000 visitors/month (~30K pageviews)
  • · Manage accounts & users
  • · Poptin API
  • · Premium support
  • · Unlimited domains
Growth 10K$119/month
  • · 10,000 active contacts
  • · 100,000 visitors/month (~300K pageviews)
  • · Manage accounts & users
  • · Poptin API
  • · Premium support
  • · Unlimited domains
Coverage
42 of 75 features56%
55 of 75 features73%
Unique strengths
  • Automations
  • Custom campaigns
  • Discounts
  • Editor tool
  • +16 more
  • A/B testing
  • Age verification
  • APIs and webhooks
  • Behavior tracking
  • +29 more
Abandoned cart
0%0/14
100%14/14
Cart recovery
0%0/6
100%6/6
Display options
0%0/8
100%8/8
Email marketing
100%20/20
0%0/20
Campaign types
100%16/16
0%0/16
Managing campaigns
100%4/4
0%0/4
Pop-ups
54%22/41
100%41/41
Managing pop-ups
45%9/20
100%20/20
Pop-up types
62%13/21
100%21/21
202233onlybothonly
PopItPoptin Email Marketing, Pop Up75 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Mailchimp
  • Zapier
  • HubSpot
  • ActiveCampaign
  • Klaviyo
  • Omnisend
How it sells itself

PopIt helps you grow your email list and boost sales with high-converting popups. Create beautiful email popups, discount offers, newsletter sign-up forms, and exit-intent campaigns — no coding needed. Pick a ready-made template, customize it, to match your brand, and launch in minutes. Target popups by page, product, collection, and device. Set smart triggers: time delay, scroll, exit intent, and click.

Boost sales with popups, email marketing, email campaigns, and email automation. Create email pop up, lightbox popups, exit intent popups, discount coupon popups, notification bars, wheel of fortune, spin wheel, and upsell pop up campaigns using our popup builder. Grow your email list with newsletter popups and embedded forms.

Key points
  • Ready-made popup templates for email capture, discounts & promotions
  • Multi-language popups — show campaigns in your customers' language
  • Smart triggers: exit intent, time delay, scroll depth & click
  • Target popups by page, product, collection & device type
  • Show exit intent pop ups, email pop up, coupon popups, opt ins & spin the wheel
  • Create announcement bars, popup message, & email forms using no-code popup maker
  • Integrate newsletter popups, website forms & sticky bars to your email/CRM tools
  • Optimize with popup triggers & targeting rules to convert quality leads
Screenshots
Show popups where and when your customers need them
Customizable popups with easy design settingsPopIt - popups for discounts, promos, sign-ups and exit intentTurn visitors into loyal customers with PopIt pop-ups.
Spin the wheel pop up - Spin to win
Choose Smart Triggers, Exit Intent Included!Customize Your Pop ups and Embedded FormsLightbox pop up mobile

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasurePopItPoptin Email Marketing, Pop Up
Detected storesNot published1,649as of Nov 8, 2026
Net store change, 28 days0estimated−27estimated
Stores added, 28 daysNot enough data1new and returning
Big-brand shareNot enough data8%of stores of known size
Top store categoriesNot publishedApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesNot publishedUnited States, United Kingdom, Canada

Reviews

MeasurePopItPoptin Email Marketing, Pop Up
App Store ratingNot published4.9 ★
App Store reviewsNot published346
New reviews, 28 daysNot enough data3
Reviewers a year or more inNot enough data18%

Pricing

MeasurePopItPoptin Email Marketing, Pop Up
Free planYesYes
Lowest paid monthly plan$7.50/month(ahead)$19/month
Longest free trialNot listedNot listed
Plans listed34

Listing

MeasurePopItPoptin Email Marketing, Pop Up
Shopify category rank#169in Pop-ups#30(ahead)in Pop-ups
Shopify App ChartsNot on this week’s charts#22 in Pop-ups
Built for ShopifyNoNo
LaunchedMar 25, 2026Dec 20, 2017
Languages1English1English
DeveloperPrettifywebPoptin

FAQ

PopIt and Poptin Email Marketing, Pop Up: common questions

Is PopIt or Poptin Email Marketing, Pop Up cheaper?
Both list a free plan. Paid plans start at $7.50/month for PopIt and $19/month for Poptin Email Marketing, Pop Up. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
PopIt lists 20 the others don’t mention, such as Automations, Custom campaigns, Discounts, Editor tool. Poptin Email Marketing, Pop Up lists 33 the others don’t mention, such as A/B testing, Age verification, APIs and webhooks, Behavior tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for PopIt, Nov 8, 2026 for Poptin Email Marketing, Pop Up; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for PopIt, Nov 8, 2026 for Poptin Email Marketing, Pop Up. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.