Pointly vs SME Loaylty
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.
The short answer
- Only Pointly lists a free plan. Paid plans start at $12/month for Pointly and $19/month for SME Loaylty.
- SME Loaylty lists 6 features Pointly’s listing doesn’t mention, including Automations, Campaigns, Cart discounts.
Head to head
Free
- · Basic points program
- · Points pause after 100 orders
- · Up to 100 orders per month
Growth
- · $0.001/customer/mo over 10,000 (monthly)
- · Unlimited orders
- · Up to 10,000 customers
Essential Package
Growth Package
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePointly helps merchants build customer loyalty by automatically awarding points for every order. Customers earn points each time they shop and can redeem them for discount rewards at checkout. The app encourages repeat purchases through a simple, points-based loyalty experience that works out of the box.
SME Loyalty connects your online store to your loyalty account so customers can earn points from eligible paid orders and redeem rewards while shopping. Merchants set the points required for a reward, the discount percentage, and an optional maximum discount. Customers verify with their phone number and SME Loyalty PIN, and eligible discounts are applied to the cart.
- Automatically award points on every purchase to easily build customer loyalty.
- Customers redeem points for discount rewards, boosting satisfaction and sales.
- Track and manage point history and customer loyalty details in the store admin.
- Automatically award loyalty points after eligible orders are paid.
- Let customers redeem points for eligible discounts from the cart.
- Set reward points, discount percentage, and an optional discount cap.
- Verify customers securely using their phone number and SME Loyalty PIN.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Pointly |  SME Loaylty |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Pointly | SME Loaylty |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Pointly | SME Loaylty |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $12/month(ahead) | $19/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 2 | 2 |
Listing
| Measure | Pointly | SME Loaylty |
|---|---|---|
| Shopify category rank | #1114(ahead) | #1180 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 18, 2026 | Sep 21, 2026 |
| Languages | 5 | 1 |
| Developer | System Ya Masoo | SME Loyalty |
FAQ
Pointly and SME Loaylty: common questions
- Is Pointly or SME Loaylty cheaper?
- Only Pointly lists a free plan. Paid plans start at $12/month for Pointly and $19/month for SME Loaylty. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Pointly lists 3 the others don’t mention, such as Custom discounts, Quantity breaks, Upsell discounts. SME Loaylty lists 6 the others don’t mention, such as Automations, Campaigns, Cart discounts, Rewards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.