Plug in SEO ‑ SEO Audit & Fix vs XEO AI helper
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Plug in SEO, Oct 13, 2026 for XEO AI helper.
The short answer
- Only XEO AI helper lists a free plan.
- Plug in SEO lists 21 features XEO AI helper’s listing doesn’t mention, including Analytics, Audits, Content analysis.
Head to head
Optimize SEO. Fix Broken Links. Add JSON-LD Schema & Alt text.
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 1 Monthly Comprehensive SEO Audit
- · AI Deep Keyword Research for 2 pages
- · JSON LD Structured Data Tools
- · One-click Broken Link Redirects
- · Scan up to 30 pages
- · Search Trends and Keyword Analytics
Lite
- · 2 Monthly Comprehensive SEO Audits
- · AI Deep Keyword Research for 20 pages
- · Bulk AI Edit Alt Text, File Name & URLs
- · JSON LD Structured Data Tools
- · Live Chat & Email Support
- · One-click Broken Link Redirects
Standard
- · 5 Monthly Comprehensive SEO Audits
- · 5 Monthly Speed & Performance Reports
- · AI Deep Keyword Research for 200 pages
- · Bulk AI Edit Alt Text, File Name & URLs
- · Everything in Lite Plan
- · Free 30-minute call with an SEO Expert
Premium
- · 10 Monthly Comprehensive SEO Audits
- · AI Deep Keyword Research for 2,000 pages
- · Bulk AI Edit Alt Text, File Name & URLs
- · Everything in Standard Plan
- · Free 30-minute call with an SEO Expert
- · Priority Live Chat & Email Support
Free
- · 10 AI credits bonus to create blogs
- · 50 site monitors to watch your sites
20 credits
- · $20 for 20 AI articles
100 credits
- · $100 for 100 AI articles
500 credits
- · $500 for 500 AI articles
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost Shopify stores leave SEO to chance. Plug In SEO scans every page, finds what's broken, and lets you fix image alt text, file names, URLs and meta tags in bulk — not one product at a time. AEO tools help AI search engines find you. AI keyword research finds what shoppers are searching for. AI then writes your titles and descriptions using those keywords — you approve every change.
This connector app is built for integration with XEO AI platform and providing connecting service. XEO AI platform is a platform creating SEO-optimized content using ai.
- Run an audit for SEO problems and fix them with simple step by step instructions
- Use SEO templating to rank for your targeted keywords on your blog and pages
- Try JSON-LD structured data, broken link fixing, keyword targeting to gain rank
- View helpful videos, detailed SEO articles, or get help from our support team
- Connect to XEOAI platform with one click.
- Uncover impactful SEO opportunities through keyword ranking insights.
- SEO-Optimized AI Writing automatically generates SEO-friendly content.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Plug in SEO |  XEO AI helper |
|---|---|---|
| Detected stores | 1,690 | Not published |
| Net store change, 28 days | −2 | 0 |
| Stores added, 28 days | 55 | Not enough data |
| Big-brand share | 10% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Plug in SEO | XEO AI helper |
|---|---|---|
| App Store rating | 4.6 ★ | Not published |
| App Store reviews | 678 | Not published |
| New reviews, 28 days | 6 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Plug in SEO | XEO AI helper |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $4.99/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Plug in SEO | XEO AI helper |
|---|---|---|
| Shopify category rank | #140 | #318 |
| Shopify App Charts | #12 in SEO | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 2, 2011 | May 26, 2026 |
| Languages | 1 | 1 |
| Developer | Plug in Useful | xeoai.com |
FAQ
Plug in SEO and XEO AI helper: common questions
- Is Plug in SEO or XEO AI helper cheaper?
- Only XEO AI helper lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Plug in SEO lists 21 the others don’t mention, such as Analytics, Audits, Content analysis, Image optimization. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Plug in SEO, Oct 13, 2026 for XEO AI helper; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Plug in SEO, Oct 13, 2026 for XEO AI helper. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.