HeyPlaybook vs Tap Vortex
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for HeyPlaybook, Nov 6, 2026 for Tap Vortex.
The short answer
- Only HeyPlaybook lists a free plan. Paid plans start at $99/month for HeyPlaybook and $97/month for Tap Vortex.
- Tap Vortex lists 17 features HeyPlaybook’s listing doesn’t mention, including Collections, Custom fonts, Custom pages.
Head to head
- United States
Free
- · AI-powered
- · Brand-matched landing pages
- · Built-in A/B testing
- · Conversion analytics
- · Subscribe to launch experiences
Starter
- · 10,000 impressions/month
- · AI experience generation
- · Brand auto-extraction
- · Email support
- · Unlimited active experiences
Growth
- · 25,000 impressions/month
- · Advanced attribution
- · Everything in Starter
- · Priority support
- · Smart traffic allocation
Scale
- · 50,000 impressions/month
- · Custom integrations
- · Dedicated account manager
- · Everything in Growth
- · SLA & onboarding
Starter
- · 10,000 vortex visitors a month
- · Reports and Klaviyo follow-ups
- · Shopper memory and welcome back
- · Split test against your current page
- · Unlimited vortexes, full page designer
Growth
- · 50,000 vortex visitors a month
- · Everything in Starter
- · Setup help by voice note or video
Scale
- · 200,000 vortex visitors a month
- · Everything in Growth
- · Priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost stores show every visitor the same storefront — no matter what brought them there. The ones who needed a different reason to buy quietly bounce. Playbook builds an on-brand experience for each shopper, from your own catalog and brand voice, automatically. Pick from ready-made sections — heroes, UGC galleries, reviews, lookbooks, and more — all styled to your brand guidelines.
Most stores show every shopper the same page, then forget them when they leave. Tap Vortex lets you design a vortex: an opening page, a few questions, a matched product, a bigger bundle and a bag that goes to your normal Shopify checkout. One memory carries across every step, so returning shoppers pick up where they stopped. Run it on its own link, your homepage or one page, and test it against your current page.
- Ready-to-use sections: heroes, testimonials, reviews, UGC, and more
- Built-in A/B testing with revenue tracking shows what drives results
- Go live in minutes on your existing store — no code, no developers, no waiting
- Extracts your brand colors, fonts, and style automatically
- Drag-and-drop page designer with animations, built in your store's look
- Questions that match each shopper to a product that fits, with AI suggestions
- Split test a vortex against your current page; revenue per visitor decides
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  HeyPlaybook | |
|---|---|---|
| Detected stores | 4 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Services | Not published |
| Top store countries | United States | Not published |
Reviews
| Measure | HeyPlaybook | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | HeyPlaybook | |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $99/month | $97/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | HeyPlaybook | |
|---|---|---|
| Shopify category rank | #246 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 22, 2026 | Nov 6, 2026 |
| Languages | 1 | 1 |
| Developer | Playbook | Tap Vortex |
FAQ
HeyPlaybook and Tap Vortex: common questions
- Is HeyPlaybook or Tap Vortex cheaper?
- Only HeyPlaybook lists a free plan. Paid plans start at $99/month for HeyPlaybook and $97/month for Tap Vortex. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Tap Vortex lists 17 the others don’t mention, such as Collections, Custom fonts, Custom pages, Draft pages. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for HeyPlaybook, Nov 6, 2026 for Tap Vortex; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for HeyPlaybook, Nov 6, 2026 for Tap Vortex. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.