PlainSaid: Product Q&A + FAQ vs What The FAQ

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for PlainSaid, Oct 14, 2026 for What The FAQ.

The short answer

  • Only What The FAQ lists a free plan. Paid plans start at $49/month for PlainSaid and $29/month for What The FAQ.
  • PlainSaid lists 13 features What The FAQ’s listing doesn’t mention, including AI generation, Content analysis, Content optimization.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • FAQ
  • SEO
  • FAQ
Languages
  • English
  • English
Launched
May 19, 2026
Jul 27, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $49 to $249/month
From $0 to $99/month
Plans
Starter$49/month
14-day free trial
  • · 500 AI questions/month
  • · Auto-fill Q&A from product descriptions
  • · Brand voice + restricted phrases
  • · Customer support escalation
  • · Email support
  • · JSON-LD publishing for SEO + AI search
Growth$99/month
14-day free trial
  • · "Pairs well with" upsell strip
  • · AI comparison suggestions from your cata
  • · AI gap analysis with Google + Amazon
  • · Everything in Starter
  • · Product Groups (combine colorway variant
  • · Reference materials (sizing charts)
Scale$249/month
14-day free trial
  • · 20,000 AI questions/month
  • · Approved framings + trust signals
  • · Custom brand context (free-form AI)
  • · Everything in Growth
  • · Priority AI processing (lower latency)
  • · Priority email support
FreeFree
  • · 100 AI chat answers per month
  • · FAQs for up to 5 products of your choice
  • · Question inbox and click stats
  • · SEO-ready FAQs with structured data
  • · Store-wide shipping & returns FAQs
Pro$29/month
7-day free trial
  • · Auto-promotion of popular questions
  • · Conversion analytics
  • · Judge.me & Gorgias as knowledge
  • · No "Powered by" branding
  • · Product image & PDF manual analysis
  • · Unlimited products & AI answers
Max$99/month
7-day free trial
  • · AI FAQs for up to 500 products
  • · Everything in Pro
  • · Gorgias tickets as knowledge
  • · Judge.me reviews as knowledge
  • · Priority support
  • · Unlimited AI chat answers
Coverage
19 of 22 features86%
9 of 22 features41%
Unique strengths
  • AI generation
  • Content analysis
  • Content optimization
  • Custom CSS
  • +9 more
  • Drag-and-drop editor
  • Multi-language
  • Tabs
FAQ
81%13/16
56%9/16
Display options
90%9/10
60%6/10
Editing tools
67%4/6
50%3/6
SEO
100%6/6
0%0/6
Monitoring performance
100%1/1
0%0/1
SEO tools
100%5/5
0%0/5
1363onlybothonly
PlainSaidWhat The FAQ22 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

PlainSaid adds a Q&A box to your product pages. Shoppers tap a suggested question or ask their own and get an instant answer drawn only from facts you approve. Your most-asked questions are answered in your exact words, with no AI rewording. Questions your pages can't answer are collected by product, so you can see what shoppers need to know before they buy.

What The FAQ builds an editable knowledge base from your product descriptions, variants, images and store policies, then writes the FAQs shoppers actually ask for every product. An AI ask-box answers live questions using only your knowledge. When it doesn't know, it says so and points to your support. Every question lands in your inbox so you can fill gaps, and popular questions can auto-promote into FAQs.

Key points
  • Cut PDP bounce — answer the question that was about to lose the sale.
  • Show up in AI search — Google, ChatGPT, Claude, Perplexity, Gemini, Copilot.
  • Grounded, not guessed — Claude AI answers only from your knowledge base.
  • Sounds like your brand — restricted phrases, approved framings, trust signals.
  • AI FAQs generated from your product data, variants, images and policies
  • Grounded AI chat: answers only from your knowledge — never invents facts
  • Store-wide shipping & returns FAQs imported from your policies and pages
  • Question inbox + analytics: see what shoppers ask, auto-promote them to FAQs
Screenshots
Suggested questions ranked by AI-search leverage
Shoppers ask the question that was about to lose the saleFind improvement opportunities and missing facts, automaticallyReal search demand at Google, Bing, and Amazon. See shopper info
Storefront FAQ widget with AI chat answering a shopper question
AI FAQ widget answering shopper questions on a product pageWhat The FAQ admin dashboard with FAQ and question analyticsQuestions inbox showing shopper questions and AI answers

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasurePlainSaidWhat The FAQ
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasurePlainSaidWhat The FAQ
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasurePlainSaidWhat The FAQ
Free planNot listedYes
Lowest paid monthly plan$49/month$29/month(ahead)
Longest free trial14 days7 days
Plans listed33

Listing

MeasurePlainSaidWhat The FAQ
Shopify category rank#109in FAQ#55(ahead)in FAQ
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 19, 2026Jul 27, 2026
Languages1English1English
DeveloperTradeHawk HQRolling Square SA

FAQ

PlainSaid and What The FAQ: common questions

Is PlainSaid or What The FAQ cheaper?
Only What The FAQ lists a free plan. Paid plans start at $49/month for PlainSaid and $29/month for What The FAQ. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
PlainSaid lists 13 the others don’t mention, such as AI generation, Content analysis, Content optimization, Custom CSS. What The FAQ lists 3 the others don’t mention, such as Drag-and-drop editor, Multi-language, Tabs. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for PlainSaid, Oct 14, 2026 for What The FAQ; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for PlainSaid, Oct 14, 2026 for What The FAQ. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.