Pixelstack: Meta Pixel & CAPI vs Upstack Data ‑ Tracking Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 12, 2026 for Pixelstack, Nov 11, 2026 for Upstack Data.
The short answer
- Upstack Data lists 22 features Pixelstack’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Audience segments.
Head to head
- United States
- United Kingdom
- Netherlands
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Attribution
- · Channel attribution reporting
- · Marketing performance dashboards
- · Multi-touch attribution
- · P&L and contribution margin reporting
- · Reporting-only: attribution, performance
- · Unlimited custom dashboards
Signal
- · Bot, fraud and referrer filtering
- · Click ID and cookie restoration
- · Custom conversions and signal engineerin
- · Delivery to every supported ad, email an
- · Event logs and delivery monitoring
- · Identity resolution against a national d
Attribution + Sign
- · Everything in Attribution and Signal
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePixelstack connects your Shopify store to Meta with a privacy-first, server-side setup. Configure one or many Meta Pixels, and every storefront event and each paid order is forwarded to Meta through the Conversions API, giving your ad optimization more complete and accurate data. Tracking runs through Shopify's Web Pixel and order webhooks, so there are no theme edits.
Upstack Data is a server-side tracking and identity app for Shopify. It uses our network of 750M+ identified consumers to restore lost click and device IDs, capture conversion data blocked by iOS and ad blockers, and send first-party CAPI data to Meta, Google, Klaviyo, TikTok, Pinterest and others via Conversion API.
- Connect multiple Meta Pixels to one store, each labeled and toggled on or off
- Server-side Conversions API delivery that bypasses browser and ad-blocker loss
- One deduplicated server-side Purchase per paid order, no double counting
- Per-pixel test event code with one-click Send test event to verify your setup
- UpStack Pixel: Supports Facebook, Instagram, TikTok, Google, Klaviyo, and More
- Advanced Analytics: All Events - Purchase, Add to Cart, Begin Checkout on Pixels
- Klaviyo Server-Side Pixel Integration: Doubles Abandonment Flow Segments & ROI
- Unlimited Facebook, Meta Pixels, & TikTok Pixels: Unlimited Conversion Tracking
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Upstack Data | |
|---|---|---|
| Detected stores | Not published | 364 |
| Net store change, 28 days | Not enough data | +10 |
| Stores added, 28 days | Not enough data | 21 |
| Big-brand share | Not enough data | 37% |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Netherlands |
Reviews
| Measure | Upstack Data | |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 37 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Upstack Data | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $99/month |
| Longest free trial | Not listed | 21 days |
| Plans listed | Not published | 3 |
Listing
| Measure | Upstack Data | |
|---|---|---|
| Shopify category rank | Not enough data | #56 |
| Shopify App Charts | Not on this week’s charts | #3 on Pricing moves in Analytics |
| Built for Shopify | No | No |
| Launched | Oct 21, 2026 | Jan 10, 2023 |
| Languages | 1 | 1 |
| Developer | JimuTech | Upstack Data |
FAQ
Pixelstack and Upstack Data: common questions
- What features does each app list that the other doesn’t?
- Upstack Data lists 22 the others don’t mention, such as Activity tracking, Analytics dashboard, Audience segments, Conversion tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 12, 2026 for Pixelstack, Nov 11, 2026 for Upstack Data; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 12, 2026 for Pixelstack, Nov 11, 2026 for Upstack Data. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.