Pixelstack: Meta Pixel & CAPI vs TrueBuyer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 12, 2026 for Pixelstack, Nov 6, 2026 for TrueBuyer.
The short answer
- Only TrueBuyer lists a free plan.
Head to head
TrueBuyer Free
- · Automatic retry if Meta fails
- · Delivered/cancelled in 1 click
- · Email support
- · First 50 orders
- · Lead event on every order
- · Purchase event on delivery
TrueBuyer Pro
- · Automatic retry if Meta fails
- · Delivered/cancelled in 1 click
- · Email support
- · First 50 orders free
- · Lead event on every order
- · Purchase event on delivery
TrueBuyer Annual
- · 2 months free
- · Email support
- · Everything in Pro
- · Unlimited orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePixelstack connects your Shopify store to Meta with a privacy-first, server-side setup. Configure one or many Meta Pixels, and every storefront event and each paid order is forwarded to Meta through the Conversions API, giving your ad optimization more complete and accurate data. Tracking runs through Shopify's Web Pixel and order webhooks, so there are no theme edits.
TrueBuyer is built for cash-on-delivery stores that advertise on Meta. When an order is placed, we send a Lead event to Meta. When you mark the order as delivered, we send the Purchase event. Cancelled or undelivered orders never count as purchases, so Meta optimizes your ads on customers who actually pay. Connect your Pixel and Conversions API token once, then mark orders as delivered or cancelled in one click.
- Connect multiple Meta Pixels to one store, each labeled and toggled on or off
- Server-side Conversions API delivery that bypasses browser and ad-blocker loss
- One deduplicated server-side Purchase per paid order, no double counting
- Per-pixel test event code with one-click Send test event to verify your setup
- Lead event sent to Meta on every new order
- Purchase event sent only when the order is delivered
- Mark orders delivered or cancelled in one click
- Automatic retry and alerts if your Meta token expires
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | ||
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | Not enough data | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ||
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ||
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $10/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | 3 |
Listing
| Measure | ||
|---|---|---|
| Shopify category rank | Not enough data | Not enough data |
| Shopify App Charts | Not on this week’s charts | #4 on Pricing moves in Advertising - Other |
| Built for Shopify | No | No |
| Launched | Oct 21, 2026 | Nov 2, 2026 |
| Languages | 1 | 2 |
| Developer | JimuTech | ETS IA AFRIKA AGENCY |
FAQ
Pixelstack and TrueBuyer: common questions
- Is Pixelstack or TrueBuyer cheaper?
- Only TrueBuyer lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 12, 2026 for Pixelstack, Nov 6, 2026 for TrueBuyer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 12, 2026 for Pixelstack, Nov 6, 2026 for TrueBuyer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.