PixelRelay: Ad Tracking & CAPI vs TrakIt: Server Side & GTM
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- PixelRelay and TrakIt are detected on the same number of Shopify stores (2) as of Nov 8, 2026.
- Only TrakIt lists a free plan. Paid plans start at $199/month for PixelRelay and $9.99/month for TrakIt.
- PixelRelay lists 7 features TrakIt’s listing doesn’t mention, including Analytics dashboard, Benchmarking, Custom dashboards.
Head to head
- United States
Launch
- · 365-day durable ID + first-party proxy
- · GA4, Meta, TikTok, Google Ads +7 more
- · GDPR/PIPEDA compliance suite included
- · Unblockable server-side order capture
Growth
- · Everything in Launch
- · Extra shops $39/mo
- · Priority support
- · Recharge subscription events
- · Up to 5,000 orders/month
Professional
- · 25,000 orders/mo · 3 stores included
- · Cross-store admin dashboard
- · Custom event support
- · Dedicated engineer
- · Everything in Growth
- · Extra shops $29/mo
Agency
- · 100,000 orders/mo pooled · 7 stores
- · Everything in Growth
- · Headless & Hydrogen event streaming
- · Onboarding Support
- · Priority retry queue · 99% uptime
- · Unlimited shops $19/mo
Free Starter
- · 10 orders/month included
- · 3-Day data retention
- · Client-side and Server-side tracking
- · Email support
- · Multiple destinations included
- · Recent tracked orders dashboard
Basic
- · 1,000 orders/month included
- · 7-day free trial
- · Client-side and Server-side tracking
- · Email support
- · Everything in Free plan
Pro
- · 2000 orders/month included
- · 7-Day data retention
- · Advanced dashboard
- · Event Logs Report
- · Everything in Basic plan
- · Priority email support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePixelRelay sends your Shopify events server-to-server — orders, add to carts, checkout starts, and more — to Google Ads, Meta, TikTok, GA4, Bing, and Segment, with more integrations coming. Captures conversion data browser-based pixels often miss due to ad blockers, iOS, and cookie restrictions. Includes Enhanced Conversions, click ID capture, GDPR Consent Mode v2, and event deduplication.
TrakIt connects Meta CAPI, Google Ads conversion tracking, GA4, TikTok, Pinterest, Snapchat, and Reddit through reliable server-side tracking — recovering conversions lost to iOS 14 restrictions and ad blockers. Deploy pre-built Google Tag Manager (GTM) containers without writing code, and let auto-retry logic catch and resend failed events.
- Server-side tracking that bypasses ad blockers, iOS & cookie blockers
- Sends events server-side to Google Ads, Meta, TikTok, GA4, Bing, and Segment
- Order webhooks catch every purchase — even when browser pixels are blocked
- Enhanced Conversions with auto-capture of GCLID, FBCLID, TTCLID & MSCLKID
- Multi-Platform Tracking: Connect GA4, Google Ads, Meta, TikTok, Snapchat & more.
- No-Code Setup: Install in minutes with pre-built GTM containers. Zero coding.
- Server-Side Tracking Bypass iOS limitations. Capture accurate conversion.
- Test tracking safely and debug with console logging for troubleshooting.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  PixelRelay |  TrakIt |
|---|---|---|
| Detected stores | 2 | 2 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Food, Beverages & Tobacco, Home & Garden | Apparel & Accessories |
| Top store countries | United States | Not published |
Reviews
| Measure | PixelRelay | TrakIt |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | PixelRelay | TrakIt |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $199/month | $9.99/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | PixelRelay | TrakIt |
|---|---|---|
| Shopify category rank | #471(ahead) | #578 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 2, 2026 | Dec 5, 2025 |
| Languages | 1 | 1 |
| Developer | Clever Interactive Ltd. | TrakIt |
FAQ
PixelRelay and TrakIt: common questions
- Which is more popular, PixelRelay or TrakIt?
- PixelRelay and TrakIt are detected on the same number of Shopify stores (2) as of Nov 8, 2026.
- Is PixelRelay or TrakIt cheaper?
- Only TrakIt lists a free plan. Paid plans start at $199/month for PixelRelay and $9.99/month for TrakIt. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- PixelRelay lists 7 the others don’t mention, such as Analytics dashboard, Benchmarking, Custom dashboards, Page views. TrakIt lists 2 the others don’t mention, such as Abandoned cart, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.