PixelRelay: Ad Tracking & CAPI vs PixelXpert FB GA4 & API
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- PixelXpert FB GA4 & API is detected on 9× as many Shopify stores as PixelRelay: 18 vs 2 as of Nov 8, 2026.
- On the Shopify App Store: PixelRelay 5.0 from 1 reviews and PixelXpert FB GA4 & API 5.0 from 2 reviews.
- Only PixelXpert FB GA4 & API lists a free plan. Paid plans start at $199/month for PixelRelay and $2.99/month for PixelXpert FB GA4 & API.
- PixelRelay lists 7 features PixelXpert FB GA4 & API’s listing doesn’t mention, including Benchmarking, Custom dashboards, GDPR compliance.
Head to head
- United States
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Launch
- · 365-day durable ID + first-party proxy
- · GA4, Meta, TikTok, Google Ads +7 more
- · GDPR/PIPEDA compliance suite included
- · Unblockable server-side order capture
Growth
- · Everything in Launch
- · Extra shops $39/mo
- · Priority support
- · Recharge subscription events
- · Up to 5,000 orders/month
Professional
- · 25,000 orders/mo · 3 stores included
- · Cross-store admin dashboard
- · Custom event support
- · Dedicated engineer
- · Everything in Growth
- · Extra shops $29/mo
Agency
- · 100,000 orders/mo pooled · 7 stores
- · Everything in Growth
- · Headless & Hydrogen event streaming
- · Onboarding Support
- · Priority retry queue · 99% uptime
- · Unlimited shops $19/mo
Starter
- · 1 Pixel
- · Facebook Pixel
- · Google Analytics
- · TikTok Pixel
Pro
- · 5 Pixels
- · Facebook Conversion API
- · Facebook Pixel
- · Google Analytics
- · TikTok Pixel
Unlimited
- · Facebook Conversion API
- · Facebook Pixel
- · Google Analytics
- · TikTok Pixel
- · Unlimited Pixels
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePixelRelay sends your Shopify events server-to-server — orders, add to carts, checkout starts, and more — to Google Ads, Meta, TikTok, GA4, Bing, and Segment, with more integrations coming. Captures conversion data browser-based pixels often miss due to ad blockers, iOS, and cookie restrictions. Includes Enhanced Conversions, click ID capture, GDPR Consent Mode v2, and event deduplication.
PixelXpert simplifies event tracking for Shopify merchants by seamlessly integrating Facebook Pixel, GA4, and TikTok Pixel. It helps store owners track key customer actions like purchases, cart interactions, and page views without manual setup. With accurate event tracking across multiple platforms, merchants can optimize ad performance, improve retargeting, and make data-driven decisions to improve sales.
- Server-side tracking that bypasses ad blockers, iOS & cookie blockers
- Sends events server-side to Google Ads, Meta, TikTok, GA4, Bing, and Segment
- Order webhooks catch every purchase — even when browser pixels are blocked
- Enhanced Conversions with auto-capture of GCLID, FBCLID, TTCLID & MSCLKID
- Multi-Platform Tracking – Track events on Facebook, GA4, and TikTok Pixel.
- Easy Management – Add, edit, and manage multiple tracking pixels effortlessly.
- Comprehensive Event Tracking – Capture purchases, cart actions, and page views.
- Real-Time Data Insights – View order trends on a dashboard chart.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  PixelRelay |  PixelXpert FB GA4 & API |
|---|---|---|
| Detected stores | 2 | 18(ahead) |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Food, Beverages & Tobacco, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States | United States, United Kingdom, Germany |
Reviews
| Measure | PixelRelay | PixelXpert FB GA4 & API |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 2(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | PixelRelay | PixelXpert FB GA4 & API |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $199/month | $2.99/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | PixelRelay | PixelXpert FB GA4 & API |
|---|---|---|
| Shopify category rank | #471(ahead) | #690 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 2, 2026 | Mar 3, 2025 |
| Languages | 1 | 1 |
| Developer | Clever Interactive Ltd. | AMF Tech |
FAQ
PixelRelay and PixelXpert FB GA4 & API: common questions
- Which is more popular, PixelRelay or PixelXpert FB GA4 & API?
- PixelXpert FB GA4 & API is detected on 9× as many Shopify stores as PixelRelay: 18 vs 2 as of Nov 8, 2026.
- Is PixelRelay or PixelXpert FB GA4 & API cheaper?
- Only PixelXpert FB GA4 & API lists a free plan. Paid plans start at $199/month for PixelRelay and $2.99/month for PixelXpert FB GA4 & API. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, PixelRelay or PixelXpert FB GA4 & API?
- On the Shopify App Store: PixelRelay 5.0 from 1 reviews and PixelXpert FB GA4 & API 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- PixelRelay lists 7 the others don’t mention, such as Benchmarking, Custom dashboards, GDPR compliance, Marketing attribution. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.