PixelGuard: Meta Pixel & CAPI vs TrueBuyer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for PixelGuard, Nov 2, 2026 for TrueBuyer.
The short answer
- Both list a free plan. Paid plans start at $29.99/month for PixelGuard and $20/month for TrueBuyer.
Head to head
Free
- · Daily tracking-accuracy report
- · Email alerts
- · Pixel audit
PixelGuard
- · Advanced Matching for higher match rate
- · Email alerts the moment tracking stops
- · Free pixel audit + duplicate detection
- · See which orders never reached Meta
- · Server-side Meta CAPI conversion relay
TrueBuyer Free
- · Automatic retry if Meta fails
- · Delivered/cancelled in 1 click
- · Email support
- · First 50 orders
- · Lead event on every order
- · Purchase event on delivery
TrueBuyer Pro
- · Automatic retry if Meta fails
- · Delivered/cancelled in 1 click
- · Email support
- · First 50 orders free
- · Lead event on every order
- · Purchase event on delivery
TrueBuyer Annual
- · Email support
- · Everything in Pro
- · Save 21% vs monthly
- · Unlimited orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMeta Ads Manager shows fewer purchases than Shopify, or more? Pixel says "Connected" but Purchase events aren't firing? Every day, PixelGuard checks how many Shopify orders fired a Purchase event and shows the missed orders and their value, so you know if tracking is broken before you change your ads.
TrueBuyer is built for cash-on-delivery stores that advertise on Meta. When an order is placed, we send a Lead event to Meta. When you mark the order as delivered, we send the Purchase event. Cancelled or undelivered orders never count as purchases, so Meta optimizes your ads on customers who actually pay. Connect your Pixel and Conversions API token once, then mark orders as delivered or cancelled in one click.
- Keep Meta tracking alive through Shopify's checkout migration.
- Server-side CAPI fills the gaps ad-blockers leave in tracking.
- 24/7 monitoring emails you the moment tracking breaks.
- Lead event sent to Meta on every new order
- Purchase event sent only when the order is delivered
- Mark orders delivered or cancelled in one click
- Automatic retry and alerts if your Meta token expires
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  PixelGuard | |
|---|---|---|
| Detected stores | 2 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | PixelGuard | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | PixelGuard | |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $29.99/month | $20/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 2 | 3 |
Listing
| Measure | PixelGuard | |
|---|---|---|
| Shopify category rank | #92 | Not enough data |
| Shopify App Charts | #16 in Advertising - Other | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 19, 2026 | Nov 2, 2026 |
| Languages | 1 | 2 |
| Developer | Giorgi Mazm | ETS IA AFRIKA AGENCY |
FAQ
PixelGuard and TrueBuyer: common questions
- Is PixelGuard or TrueBuyer cheaper?
- Both list a free plan. Paid plans start at $29.99/month for PixelGuard and $20/month for TrueBuyer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for PixelGuard, Nov 2, 2026 for TrueBuyer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for PixelGuard, Nov 2, 2026 for TrueBuyer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.