Pixel Theory Data Hub vs PixieHog

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of May 29, 2026 for Pixel Theory Data Hub, Nov 9, 2026 for PixieHog.

The short answer

  • PixieHog lists 11 features Pixel Theory Data Hub’s listing doesn’t mention, including Checkout analytics, Custom reports, Event tracking.

Head to head

Detected stores

Pixel Theory Data Hub: —
PixieHog: 425

App Store reviews

Pixel Theory Data Hub: —
PixieHog: 3

Stores added, 28 days

Pixel Theory Data Hub: —
PixieHog: 23
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
May 29, 2026
Dec 4, 2024
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
0active installs
425active installs
  • Cynthia Rowley
  • InTheStyle
  • Los Angeles Apparel
  • TRIP
  • Deux par Deux
+420 more
Most common store size
—
11-50 products29%
Top countries
—
  • United States27%
  • United Kingdom7%
  • Canada7%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

011JanMayOctJanPixieHog: 1 reviews in January 2025PixieHog: 1 reviews in May 2025PixieHog: 1 reviews in October 2025PixieHog: 1 reviews in January 2026
Pixel Theory Data HubPixieHogCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
—
Plans
Free
Free
Coverage
13 of 24 features54%
15 of 24 features63%
Unique strengths
  • Analytics dashboard
  • Historical analysis
  • Lifetime value (LTV)
  • Loyalty analysis
  • +5 more
  • Checkout analytics
  • Custom reports
  • Event tracking
  • GDPR compliance
  • +7 more
Analytics
54%13/24
63%15/24
Customer behavior
45%5/11
73%8/11
Marketing and sales
57%4/7
57%4/7
Visuals and reports
67%4/6
50%3/6
9411onlybothonly
Pixel Theory Data HubPixieHog24 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Checkout
How it sells itself

Pixel Theory Data Hub connects a merchant-authorized Shopify store to a Pixel Theory-managed analytics workspace. It syncs order, product, refund, revenue, cohort, and LTV data so merchants can review store performance in one reporting environment.

Easily send data from your store to PostHog and leverage its features. PostHog provides an extensive suit of tools to build successful products. Product Analytics, Session Replays, Experiments and more! Build custom reports, dashboard and funnels suited to your business requirements.

Key points
  • Sync order, revenue, refund, discount, tax, and shipping data.
  • Track product, variant, SKU, quantity, and line-item performance.
  • Support cohort and LTV reporting with customer-level metrics.
  • Connect each store to a Pixel Theory-managed analytics workspace.
  • Plug-and-play.
  • Track customers across all surfaces: storefront, checkout and post-purchase.
  • Compatible with Checkout Extensibility.
  • Simplified customer privacy and GDPR compliance.
Screenshots
Sync your data
Connect you storeData Hub by Pixel TheoryGet your Analytics
PixieHog functionalities
PixieHog - account setup pagePixieHog- javascript web config pagePixieHog - web pixel settings page

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasurePixel Theory Data HubPixieHog
Detected storesNot published425as of Nov 9, 2026
Net store change, 28 days0estimated+18estimated
Stores added, 28 daysNot enough data23new and returning
Big-brand shareNot enough data17%of stores of known size
Top store categoriesNot publishedApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesNot publishedUnited States, United Kingdom, Canada

Reviews

MeasurePixel Theory Data HubPixieHog
App Store ratingNot published5.0 ★
App Store reviewsNot published3
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasurePixel Theory Data HubPixieHog
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listedNo monthly plan listed
Longest free trialNot listedNot listed
Plans listedNot publishedNot published

Listing

MeasurePixel Theory Data HubPixieHog
Shopify category rank#770in Analytics#127(ahead)in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 29, 2026Dec 4, 2024
Languages1English1English
DeveloperPixel TheoryCeladonWorks

FAQ

Pixel Theory Data Hub and PixieHog: common questions

What features does each app list that the other doesn’t?
Pixel Theory Data Hub lists 9 the others don’t mention, such as Analytics dashboard, Historical analysis, Lifetime value (LTV), Loyalty analysis. PixieHog lists 11 the others don’t mention, such as Checkout analytics, Custom reports, Event tracking, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of May 29, 2026 for Pixel Theory Data Hub, Nov 9, 2026 for PixieHog; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of May 29, 2026 for Pixel Theory Data Hub, Nov 9, 2026 for PixieHog. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.