Pixa Variant Swatches vs Variants by Selluxe
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Both list a free plan. Paid plans start at $4.99/month for Pixa Variant Swatches and $9.99/month for Variants by Selluxe.
- Variants by Selluxe lists 7 features Pixa Variant Swatches’s listing doesn’t mention, including Checkboxes, Custom CSS, Custom HTML.
Head to head
Free
- · All features included
- · All picker types
- · Up to 15 products
Basic
- · All features included
- · All picker types
- · Up to 150 products
Pro
- · All features included
- · All picker types
- · Up to 500 products
Unlimited
- · All features included
- · All picker types
- · Unlimited products
free
Basic
- · All eight swatch styles
- · Colour mapping for values
- · Per option styling
- · Sale and sold out labels
- · Shape and size adjustable per option
- · Up to 5 size charts
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurehopify's default variant picker shows options as plain dropdowns or buttons, making it harder for shoppers to compare colors and visualize their choices. Pixa Variant Swatches replaces it with color swatches, image swatches, and variant cards. You can set different picker types per option, manage a custom color library, control how out-of-stock variants appear, and show swatches on collection pages.
Variants by Selluxe replaces the variant dropdown on your product pages with swatches, buttons or pills. Pick from eight styles, and set shape, size and colours per option, so colour shows as images and size as buttons. Build size charts and link each one to specific products, collections, categories or tags. The guide opens right next to the size option, in centimetres or inches.
- 9 customizable picker types including color, image, card, and dropdown
- Custom color library with 21 presets and unlimited brand color entries
- Show swatches on collection pages, home page, search, and blog cards
- Per-product overrides for picker type, styling, and sold out behavior
- Eight swatch styles: circles, squares, pills and buttons
- Own style per option: colour as images, size as buttons
- Sale and sold out labels, prices and tooltips on swatches
- Size charts linked to products, collections, tags or types
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Pixa Variant Swatches |  Variants by Selluxe |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Pixa Variant Swatches | Variants by Selluxe |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Pixa Variant Swatches | Variants by Selluxe |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $9.99/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Pixa Variant Swatches | Variants by Selluxe |
|---|---|---|
| Shopify category rank | #217(ahead) | #289 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 1, 2026 | Aug 6, 2026 |
| Languages | 11 | 1 |
| Developer | Pixelica Interactive | Selluxe |
FAQ
Pixa Variant Swatches and Variants by Selluxe: common questions
- Is Pixa Variant Swatches or Variants by Selluxe cheaper?
- Both list a free plan. Paid plans start at $4.99/month for Pixa Variant Swatches and $9.99/month for Variants by Selluxe. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Variants by Selluxe lists 7 the others don’t mention, such as Checkboxes, Custom CSS, Custom HTML, In-stock display. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.