Pico Gift Wrap & Options vs Wrapin ‑ Gift Wrap & Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Pico Gift Wrap & Options, Nov 9, 2026 for Wrapin.
The short answer
- Both list a free plan. Paid plans start at $7.99/month for Pico Gift Wrap & Options and $3.99/month for Wrapin.
- Wrapin lists 12 features Pico Gift Wrap & Options’s listing doesn’t mention, including Bundles, Cart drawer, Cart upsell.
Head to head
Allow customers to select gift wrap & message for their orders
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · Basic analytics (last 7 days)
- · Basic customization
- · Gift message support
- · Gift wrap widget
- · Up to 5 orders/month
Plus
- · Advanced customization available
- · Color presets & themes
- · Complete analytics history
- · Custom styling options
- · Priority support
- · Up to 50 orders/month
Premium
- · Advanced widget customization
- · Color presets & themes
- · Complete analytics history
- · Custom styling options
- · Priority support
- · Unlimited orders
Free
- · Free for Test stores & Trial Plan Stores
- · Includes all features of Starter Plan
Starter
- · Allow Gift Message
- · Available on Product & Cart Page
- · Custom Image for Gift Wrap
- · Exclude Gift Options for Specific Products
- · Gift Box Upselling
Basic
- · Automatic order tagging to Gift Orders
- · Gift Orders Stats - Monthly, Total
- · Includes all features in Starter Plan
- · See Gift Messages from App
Pro
- · All Features of Basic Plan
- · Multiple Gift Options
- · Multiple Language Translation Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEnable premium gift wrapping and personalized messages with Pico Gift Wrap & Options. Customers add gift messages (To/From fields) at checkout using any product as gift wrap. Fully customizable design matches your brand. Auto-placement supports Online Store 2.0 and vintage themes. Drive customer loyalty and upsell opportunities.
Offers more value | Upsells your products | Personalizes the orders Wrapin is a super thoughtful feature that shows that you care about your customers and the people they buy gifts for. Use it to gain an edge over your competitors and expand your store's features and functionalities. The app complements your existing theme, design, and layout.
- Gift wrap with personalized messages on any order
- Auto/custom-places widget on product pages, cart drawer, and cart page
- Fully customizable widget design to match your store branding
- Works on both Online Store 2.0 and vintage legacy themes
- Admin can Add Multiple Gift Options with Multiple Language Translation Support.
- Automatically tag the order with gift-wrapped items and generate a reports.
- Include a gift wrap option and message details in the order confirmation email.
- Choose between paid or free gift wrap options & Admin can set gift message limit
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Pico Gift Wrap & Options |  Wrapin |
|---|---|---|
| Detected stores | Not published | 504 |
| Net store change, 28 days | 0 | −10 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | 14% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Pico Gift Wrap & Options | Wrapin |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 380 |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | Not enough data | 24% |
Pricing
| Measure | Pico Gift Wrap & Options | Wrapin |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $7.99/month | $3.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Pico Gift Wrap & Options | Wrapin |
|---|---|---|
| Shopify category rank | #70 | #84 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | May 7, 2026 | Sep 14, 2020 |
| Languages | 1 | 1 |
| Developer | Softpico | Prezen Apps |
FAQ
Pico Gift Wrap & Options and Wrapin: common questions
- Is Pico Gift Wrap & Options or Wrapin cheaper?
- Both list a free plan. Paid plans start at $7.99/month for Pico Gift Wrap & Options and $3.99/month for Wrapin. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Pico Gift Wrap & Options lists 2 the others don’t mention, such as Gift receipts, Greeting cards. Wrapin lists 12 the others don’t mention, such as Bundles, Cart drawer, Cart upsell, Conversion rates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Pico Gift Wrap & Options, Nov 9, 2026 for Wrapin; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Pico Gift Wrap & Options, Nov 9, 2026 for Wrapin. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.