Perks: Email & Loyalty vs Reward Rally: Boost Loyalty
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026 for Perks, Nov 7, 2026 for Reward Rally.
The short answer
- Only Perks lists a free plan. Paid plans start at $29/month for Perks and $49/month for Reward Rally.
- Reward Rally lists 8 features Perks’s listing doesn’t mention, including Badges, Custom rewards, Early access.
Head to head
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Customizable storefront widget
- · Earn Points for Purchases
- · No order caps
- · Redeem Points for Discounts
- · Works inside Shopify admin
Growth
- · Includes all Starter features
- · Priority support
- · Re-engage signups who never bought
- · Reward first-time & win-back buyers
- · Smart customer segments (AI)
Pro
- · Includes all Growth features
- · Priority support
- · Re-engage at-risk, lost & inactive
- · Remind customers to redeem points
- · Reward loyal, growing & top spenders
Basic
- · 4 ways to earn points
- · Up to 5,000 orders/month
- · VIP Tier & Referral Feature
Standard
- · 10 ways to earn points
- · Birthday and Anniversary points
- · Coin Expiry
- · Dedicated Rewards Page
- · Reviews platform Integration
- · Strategy Call Support (Monthly)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePerks is a retention platform for online stores. Its proprietary AI analyzes your customers and recommends ready-made email campaigns — 11 types, for your entire customer base, past and future, automatically included. You set the reward once, and they keep working automatically, all the time. Loyalty points and rewards are included as one lever inside Perks, not a separate app. One platform, one setup, one bill.
Most loyalty programs only reward purchases. Reward Rally uses Agentic AI to retain customers, recover churn risks, and increase repeat revenue automatically. It learns shopper behavior, predicts repeat purchase drivers, and launches personalized loyalty actions in real time.
- Customize, launch, and manage your loyalty program
- Analyzes customer purchase patterns and helps launch AI targeted email campaigns
- Customize storefront widget to match your brand's look and feel
- VIP Tier Enhance customer loyalty with exclusive VIP tiers benefits
- Loyalty Points Design a flexible points-based system to reward customer actions
- Referral Programs Encourage word-of-mouth marketing by rewarding brand advocates
- Omnichannel Experience Seamlessly connect loyalty points across online & offline
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Perks |  Reward Rally |
|---|---|---|
| Detected stores | Not published | 1 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty |
| Top store countries | Not published | India |
Reviews
| Measure | Perks | Reward Rally |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 6 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Perks | Reward Rally |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $49/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Perks | Reward Rally |
|---|---|---|
| Shopify category rank | #420 | #136(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 21, 2026 | Apr 25, 2025 |
| Languages | 1 | 1 |
| Developer | Perks | Peninsular Research Operation |
FAQ
Perks and Reward Rally: common questions
- Is Perks or Reward Rally cheaper?
- Only Perks lists a free plan. Paid plans start at $29/month for Perks and $49/month for Reward Rally. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Reward Rally lists 8 the others don’t mention, such as Badges, Custom rewards, Early access, Exclusive access. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026 for Perks, Nov 7, 2026 for Reward Rally; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026 for Perks, Nov 7, 2026 for Reward Rally. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.