PASSIM vs UPAI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $99/month for PASSIM and $89/month for UPAI.
- PASSIM lists 12 features UPAI’s listing doesn’t mention, including ALT text, Analytics, Content optimization.
Head to head
Starter
- · 100% async — no calls, ever
- · 30 AEO-optimized articles per month
- · 50 tracked queries probed daily
- · Auto-publishes to your Shopify blog
- · Brand voice trained from your site
- · Charged on your Shopify bill — no card
Growth
- · 2 extra AI engines (Claude, Gemini)
- · 250 tracked queries probed daily
- · AI citation dashboard in real time
- · All Starter features, plus:
- · Custom blog subdomain
- · Question research from 5 sources
Scale
- · 500 tracked queries probed daily
- · All Growth features, plus:
- · Auto-publish to Shopify, WordPress, etc
- · Up to 2 sites under one account
Monthly Plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBuyers ask ChatGPT before they Google. If your brand isn't cited in AI answers, you're invisible when they decide. PASSIM installs to your Shopify store, extracts your brand voice, and auto-publishes one 1,800+ word article a day to your blog — engineered to be cited by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Insights dashboard tracks your citations across every engine, daily. No calls.
UPAI automates SEO content creation for Shopify stores. It scans your products and website, identifies high-value keywords, and publishes up to 45 personalized, Google-optimized articles per month — complete with your product images and internal links. Unlike generic AI tools, every piece of content is written about your actual products. No writing, no agencies, no ad budget needed.
- Daily long-form articles written to be cited by ChatGPT and Perplexity.
- Brand voice and theme matched — articles look native to your existing blog.
- Track citations across ChatGPT, Perplexity, Claude, and Google AI Overviews.
- AI content personalized to your products and brand voice
- Automatic keyword research targeting your niche and competitors
- Auto-publish up to 45 SEO articles/month with internal links
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  PASSIM |  UPAI |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | PASSIM | UPAI |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
PASSIM and UPAI: common questions
- Is PASSIM or UPAI cheaper?
- Paid plans start at $99/month for PASSIM and $89/month for UPAI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- PASSIM lists 12 the others don’t mention, such as ALT text, Analytics, Content optimization, JSON-LD. UPAI lists 3 the others don’t mention, such as Keyword analysis, Link analysis, SEO score. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.