Pass : Wov vs Lucent ‑ OTP Login & Notify
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Pass, Nov 3, 2026 for Lucent.
The short answer
- Only Pass lists a free plan. Paid plans start at $36/month for Pass and $4.99/month for Lucent.
- Lucent lists 6 features Pass’s listing doesn’t mention, including Custom fields, Email verification, Multi-factor auth.
Head to head
OTP based Login via Phone / Email / WA | Minimise COD returns
- India
- United States
- United Arab Emirates
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Starter
Premium
Free
- · Free OTP Widget Installation
- · In app widget customization
- · Lucent Branding
Basic
- · B2B Onboarding - Additional $10/month
- · Customization: Adjust to your brand
- · Global OTP delivery
- · OTP Delivery: Seamless and reliable
Premium
- · 1-Channel Add-on Integration — $599
- · 2-Channels Add-on Integration — $999
- · B2B Onboarding - Additional $10/month
- · Enhanced Widget Customization
- · Includes Basic Features
- · Notification feature
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTraditional email login is slow and often forces customers to leave your store to check their inbox, leading to dropped sessions and forgotten carts. Pass: Wov replaces the outdated email-code method with a simple Phone Number Login. By allowing customers to authenticate via a quick SMS OTP, you provide a mobile-first experience that is significantly more user-friendly.
Our app streamlines customer logins with OTP authentication via Mobile, WhatsApp, or Email. Now with added WhatsApp and SMS notifications, you can send real-time alerts for abandoned carts, order status, and customer engagement. No more password hassles—just fast and secure logins, ensuring customer satisfaction. Our app is designed for easy use and reliable performance to enhance store operations.
- Replace slow email codes with easy SMS OTP for a seamless login experience.
- A modern, branded dashboard to display profile, orders, and address details.
- Let customers track orders and fulfillment status within a custom app block.
- Quick and responsive OTP process.Email marketing opt-in checkbox.
- OTP widget customization from the OTP theme editor.
- Verify deliverability through OTP transactional logs
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Pass |  Lucent |
|---|---|---|
| Detected stores | Not published | 379 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | 8 |
| Big-brand share | Not enough data | 18% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | India, United States, United Arab Emirates |
Reviews
| Measure | Pass | Lucent |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 110 |
| New reviews, 28 days | Not enough data | 5 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Pass and Lucent: common questions
- Is Pass or Lucent cheaper?
- Only Pass lists a free plan. Paid plans start at $36/month for Pass and $4.99/month for Lucent. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Pass lists 4 the others don’t mention, such as Accounts portal, Hide content, Registration forms, Restrict access. Lucent lists 6 the others don’t mention, such as Custom fields, Email verification, Multi-factor auth, Multi-language. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Pass, Nov 3, 2026 for Lucent; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Pass, Nov 3, 2026 for Lucent. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.