Pass Studio: Wallet Passes vs Webplanex: Loyalty Wallet

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 27, 2026 for Pass Studio, Nov 8, 2026 for Webplanex.

The short answer

  • Only Webplanex lists a free plan. Paid plans start at $49/month for Pass Studio and $9.99/month for Webplanex.
  • Webplanex lists 8 features Pass Studio’s listing doesn’t mention, including Affiliate programs, Badges, Cash back.

Head to head

Detected stores

Pass Studio: —
Webplanex: 2

App Store reviews

Pass Studio: —
Webplanex: 106

New reviews, 28 days

Pass Studio: —
Webplanex: 1
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Unique way to engage and encourage customers for more purchase

Categories
  • Loyalty and rewards
  • Loyalty and rewards
Languages
  • English
  • English
  • Spanish
  • Italian
  • French
  • +1 more
Launched
Jul 15, 2026
Nov 1, 2017
Built for Shopify
Not badged
Built for Shopify
Reviews per month
—
1 last full month
Detected stores
0active installs
2active installs
  • Cumbuca Boa LTDA
  • LK Sneakers
Most common store size
—
201-500 products50%
Top countries
—
  • Brazil100%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510MayJulOctFebJulSepOctWebplanex: Loyalty Wallet: 6 reviews in May 2025Webplanex: Loyalty Wallet: 3 reviews in June 2025Webplanex: Loyalty Wallet: 3 reviews in July 2025Webplanex: Loyalty Wallet: 2 reviews in August 2025Webplanex: Loyalty Wallet: 1 reviews in October 2025Webplanex: Loyalty Wallet: 1 reviews in January 2026Webplanex: Loyalty Wallet: 1 reviews in February 2026Webplanex: Loyalty Wallet: 3 reviews in June 2026Webplanex: Loyalty Wallet: 2 reviews in July 2026Webplanex: Loyalty Wallet: 2 reviews in August 2026Webplanex: Loyalty Wallet: 1 reviews in September 2026Webplanex: Loyalty Wallet: 1 reviews in October 2026
Pass StudioWebplanexCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $49 to $149/month
From $0 to $49.99/month
Plans
FreeFree to install
Optional one-time credit packs: 100 for $5, 500 for $20, 2,000 for $70, 10,000 for $299. Credits never expire.
  • · 5,000 free credits on signup (promo)
  • · All pass types and integrations
  • · Apple & Google Wallet passes
  • · Pay-as-you-go credits, no monthly fee
Growth$49/month
  • · 2,000 credits per month, roll over
  • · Bulk pushes: 1 credit per 50 holders
  • · Scans: 1 credit per 15-minute window
  • · White-label passes, no Pass Studio brand
Pro$149/month
  • · 10,000 credits per month, roll over
  • · Highest volume allowances
  • · Same discounted metering as Growth
  • · White-label passes, no Pass Studio brand
StartupFree
  • · Analytic Reports (30 days)
  • · Basic Theme Widgets
  • · Email Notifications
  • · Loyalty Programs
  • · Own Label translation
  • · Referral Program
Basic$9.99/month
15-day free trialUp to 200 orders. $3 for additional 100 orders.
  • · Adjust Wallet Balance
  • · Birthday Celebration
  • · Customize Theme Widgets
  • · Everything in Startup +
  • · Full Analytics & Reports
  • · Social Program
Medium$19.99/month
15-day free trialUp to 500 orders. $3 for additional 100 orders.
  • · Everything in Basic +
  • · POS Integration
  • · Push Notifications
  • · Review Rewards Program
  • · Rewards Expiry
  • · Store Credit Program
Advanced$49.99/month
15-day free trialUp to 5000 orders. $0.7 for additional 100 orders.
  • · Access Wallet API
  • · All Features Included
  • · Everything in Medium +
  • · Order Booster
  • · Redeem at Checkout (Shopify Plus)
  • · VIP Tiers Program (Full Access)
Coverage
16 of 24 features67%
18 of 24 features75%
Unique strengths
  • Events
  • Free products
  • Free shipping
  • Gift cards
  • +2 more
  • Affiliate programs
  • Badges
  • Cash back
  • Cash back programs
  • +4 more
Loyalty and rewards
67%16/24
75%18/24
Program types
50%5/10
90%9/10
Rewards you can offer
79%11/14
64%9/14
6108onlybothonly
Pass StudioWebplanex24 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Checkout
  • Shopify POS
  • Shopify Flow
  • Omnisend
  • Customer Wallet
  • Judge.me
  • PushOwl
  • Klaviyo
  • Store Credit
How it sells itself

Pass Studio issues branded Apple Wallet and Google Wallet passes. When an order is paid, the customer gets an email with their pass - a loyalty card or coupon with points and a scannable code. Works alongside Smile, LoyaltyLion or any program you run, with updates pushed to their phone when something changes.

Boost customer loyalty, increase repeat purchases, and grow sales with Loyalty Rewards & Points. Create point offers, referral programs, VIP tiers, POS rewards, and store credit campaigns to keep customers engaged. Reward shoppers with points, coupons, and personalized incentives through a seamless wallet experience.

Key points
  • Auto-issue wallet passes when an order is paid
  • Loyalty points and rewards update live on the pass via push
  • Design passes visually — logo, colors, fields, barcode
  • Unique discount codes created and voided automatically on redemption
  • Set More than 7 ways for the customer rewards program
  • Full circle Referral rewards program
  • Rewards redemption system in customer wallet with transaction details.
  • You can setup Rewards balance expiration as well as manual adjustment
Screenshots
Shopify integration settings with connected store status
Pass designer with live Apple and Google Wallet previewAnalytics dashboard with downloads by wallet platformMembers list showing pass status and platform per holder
Cashback popups
Theme IntegrationsAdmin SettingsPOS Options

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasurePass StudioWebplanex
Detected storesNot published2as of Nov 8, 2026
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedApparel & Accessories, Food, Beverages & Tobacco
Top store countriesNot publishedBrazil

Reviews

MeasurePass StudioWebplanex
App Store ratingNot published4.7 ★
App Store reviewsNot published106
New reviews, 28 daysNot enough data1
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasurePass StudioWebplanex
Free planNot listedYes
Lowest paid monthly plan$49/month$9.99/month(ahead)
Longest free trialNot listed15 days
Plans listed34

Listing

MeasurePass StudioWebplanex
Shopify category rank#98in Loyalty and rewards#59(ahead)in Loyalty and rewards
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoYes
LaunchedJul 15, 2026Nov 1, 2017
Languages1English5English, Spanish, Italian
DeveloperPass StudioWebPlanex

FAQ

Pass Studio and Webplanex: common questions

Is Pass Studio or Webplanex cheaper?
Only Webplanex lists a free plan. Paid plans start at $49/month for Pass Studio and $9.99/month for Webplanex. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Pass Studio lists 6 the others don’t mention, such as Events, Free products, Free shipping, Gift cards. Webplanex lists 8 the others don’t mention, such as Affiliate programs, Badges, Cash back, Cash back programs. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 27, 2026 for Pass Studio, Nov 8, 2026 for Webplanex; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 27, 2026 for Pass Studio, Nov 8, 2026 for Webplanex. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.