Pasilobus Google Analytics vs zapEvent: GTM+Pixel DataLayer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Pasilobus Google Analytics is detected on 96× as many Shopify stores as zapEvent: 384 vs 4 as of Nov 8, 2026.
- Only Pasilobus Google Analytics lists a free plan.
- Pasilobus Google Analytics lists 11 features zapEvent’s listing doesn’t mention, including Analytics dashboard, Broken links, Checkout analytics.
Head to head
- United States
- United Kingdom
- Germany
- Germany
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Server Side Conversion Tracking
- · Standard eCommerce Tracking
- · Tag Manager
Premium
- · Cross-Device (User ID) Tracking
- · Server Side Conversion Tracking
- · Standard Event Toggle
- · Standard eCommerce Tracking
- · Tag Manager
Pro
- · Cross-Device (User ID) Tracking
- · Custom Events
- · Refund Tracking
- · Server Side Conversion Tracking
- · Standard Event Toggle
- · Standard eCommerce Tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGoogle Analytics 4 is powerful but painful to set up — code, Tag Manager, and numbers that never match your real sales. This app fixes that. Connect GA4 in one click (no code, no GTM) and every ecommerce event is tracked automatically: product views, cart, checkout, and purchases. Refunds are tracked too, so your GA4 revenue reconciles with Shopify.
zapEvent solves the complex, time-consuming problem of setting up a proper data layer for your store responsible for firing standard e-commerce events on appropriate triggers. Shopify’s native tracking setup can leave gaps, especially with checkout and evolving privacy restrictions. No coding. No custom scripts. No complex configuration. Just accurate tracking that works.
- Browser side tracking for user interactions and heatmap data collection
- Server side tracking. Never miss valuable eCommerce data due to browser blockers
- Track all eCommerce events, orders and conversions automatically!
- Google Ads tracking and multi-tag support with data layers for e-commerce events
- Pre-built data layer ready for immediate implementation
- Two-click setup process requiring no coding skills to install GTM!
- Complete integration with Google Tag Manager
- No programming knowledge required!
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Pasilobus Google Analytics |  zapEvent |
|---|---|---|
| Detected stores | 384(ahead) | 4 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | 10% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Arts & Entertainment, Toys & Games |
| Top store countries | United States, United Kingdom, Germany | Germany, United States |
Reviews
| Measure | Pasilobus Google Analytics | zapEvent |
|---|---|---|
| App Store rating | 4.7 ★ | Not published |
| App Store reviews | 15 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Pasilobus Google Analytics | zapEvent |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5.95/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | Not published |
Listing
| Measure | Pasilobus Google Analytics | zapEvent |
|---|---|---|
| Shopify category rank | #113(ahead) | #664 |
| Shopify App Charts | #8 on Featured by Shopify in Analytics | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Dec 23, 2022 | Jun 20, 2025 |
| Languages | 19 | 1 |
| Developer | Pasilobus | Zappush LLP |
FAQ
Pasilobus Google Analytics and zapEvent: common questions
- Which is more popular, Pasilobus Google Analytics or zapEvent?
- Pasilobus Google Analytics is detected on 96× as many Shopify stores as zapEvent: 384 vs 4 as of Nov 8, 2026.
- Is Pasilobus Google Analytics or zapEvent cheaper?
- Only Pasilobus Google Analytics lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Pasilobus Google Analytics lists 11 the others don’t mention, such as Analytics dashboard, Broken links, Checkout analytics, Funnel analysis. zapEvent lists 1 the others don’t mention, such as Cohort analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.