Parallax Variant Editor vs Rubik Variant Images & Swatch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Parallax Variant Editor, Nov 13, 2026 for Rubik Variant Images & Swatch.
The short answer
- Only Rubik Variant Images & Swatch lists a free plan. Paid plans start at $9/month for Parallax Variant Editor and $25/month for Rubik Variant Images & Swatch.
- Rubik Variant Images & Swatch lists 13 features Parallax Variant Editor’s listing doesn’t mention, including Carousel, Collage, Conditional logic.
Head to head
- United States
- Italy
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Show Variants on Collections Pages
- · Variant Media Selection
Free Plan
- · Assign common images without duplication
- · Auto-assign with AI (50 images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 1 product
Starter Plan
- · Assign common images without duplication
- · Auto-assign with AI (1k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 100 products
Advanced Plan
- · Assign common images without duplication
- · Auto-assign with AI (5k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 1000 products
Premium Plan
- · Assign common images without duplication
- · Auto-assign with AI (50k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up unlimited products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureParallax Variant Editor helps Shopify merchants create a cleaner, more intuitive shopping experience by assigning specific images and videos to each product variant. Instead of showing all media for a product, Parallax displays only the relevant content based on the selected swatch. This reduces clutter, improves conversion rates, and gives merchants precise control over how each SKU is visually represented.
Better conversion & lower returns by showing only selected variant images when variant picker options are selected. It is for shops with product variants & multiple variant images such as color variant images. Assign multiple images per varient. Show only selected variant pictures and variant swatches. Preserve your theme’s variant image gallery.
- Show only relevant images when a shopper selects a product variant
- Assign unique photos and videos to each individual product SKU
- Simplify and streamline product pages for a cleaner customer experience
- Assign multiple photos per variant. Show only relevant multiple variant images.
- Assign & sort multiple variant images per option with user-friendly interface.
- Shopify native user friendly experience & helpful live customer support.
- Works with all popular themes. Reach out to support if you have a custom theme.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Parallax Variant Editor |  Rubik Variant Images & Swatch |
|---|---|---|
| Detected stores | Not published | 127 |
| Net store change, 28 days | 0 | +2 |
| Stores added, 28 days | Not enough data | 4 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Furniture |
| Top store countries | Not published | United States, Italy, United Kingdom |
Reviews
| Measure | Parallax Variant Editor | Rubik Variant Images & Swatch |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 503 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 3% |
Pricing
| Measure | Parallax Variant Editor | Rubik Variant Images & Swatch |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9/month(ahead) | $25/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Parallax Variant Editor | Rubik Variant Images & Swatch |
|---|---|---|
| Shopify category rank | #145 | #2 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Jul 17, 2025 | Oct 18, 2024 |
| Languages | 1 | 1 |
| Developer | Ian's Apps | Craftshift |
FAQ
Parallax Variant Editor and Rubik Variant Images & Swatch: common questions
- Is Parallax Variant Editor or Rubik Variant Images & Swatch cheaper?
- Only Rubik Variant Images & Swatch lists a free plan. Paid plans start at $9/month for Parallax Variant Editor and $25/month for Rubik Variant Images & Swatch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Rubik Variant Images & Swatch lists 13 the others don’t mention, such as Carousel, Collage, Conditional logic, Custom HTML. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Parallax Variant Editor, Nov 13, 2026 for Rubik Variant Images & Swatch; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Parallax Variant Editor, Nov 13, 2026 for Rubik Variant Images & Swatch. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.