Pallet vs Wholesale Markets Pro
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.
The short answer
- Paid plans start at $19/month for Pallet and $19/month for Wholesale Markets Pro.
- Pallet lists 3 features Wholesale Markets Pro’s listing doesn’t mention, including Discount codes, Signup form, Volume discounts.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Automatic checkout discounts
- · CSV bulk import
- · Storefront price display
- · Unlimited pricing rules
- · Up to 3 customer groups
- · Wholesale registration form
Ensemble
- · CSV, PDF sheets for printer/decorator
- · Collect team orders from one link
- · Everything in Starter
- · No accounts — members add their details
- · Unlimited customer groups
Trade
Pro
- · Every currency and market
- · Storefront badges and member prices
- · Unlimited customer groups
- · Wholesale application form
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePallet has two plans: Starter sets up wholesale customer groups with automatic checkout discounts for approved buyers, no manual pricing needed. Ensemble collects whole-team orders or group orders from one shared link, sizes, names, numbers, then exports a print-ready sheet for your decorator, no spreadsheets or email chains.
Give wholesale and B2B customers their own prices — without duplicate stores, discount codes, or theme edits. Create unlimited customer groups (VIP, cafés, distributors…), each with its own percentage and product scope. Customers in several groups automatically get their great deal per item — discounts never stack.
- Customer groups with automatic tags, discount rates, and minimum order rules
- Flexible discounts - percentage off, fixed amounts, or volume-based tiers
- Automatic checkout discounts powered by Shopify Functions - no codes needed
- Built-in wholesale registration form with one-click approve or reject
- Customizable storefront badges and prices display, in your language.
- Correct in every currency and market — zero theme code.
- Built-in wholesale application form with one-click approval.
- Unlimited customer groups with per-product scope - top deal wins, never stacks.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Pallet |  Wholesale Markets Pro |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Pallet | Wholesale Markets Pro |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 3 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Pallet | Wholesale Markets Pro |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $19/month | $19/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 1 |
Listing
| Measure | Pallet | Wholesale Markets Pro |
|---|---|---|
| Shopify category rank | #104(ahead) | #317 |
| Shopify App Charts | #6 on Pricing moves in Wholesale | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 4, 2026 | Jul 23, 2026 |
| Languages | 1 | 1 |
| Developer | Vardan | XSmartTech |
FAQ
Pallet and Wholesale Markets Pro: common questions
- Is Pallet or Wholesale Markets Pro cheaper?
- Paid plans start at $19/month for Pallet and $19/month for Wholesale Markets Pro. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Pallet lists 3 the others don’t mention, such as Discount codes, Signup form, Volume discounts. Wholesale Markets Pro lists 1 the others don’t mention, such as Multi-currency. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.