PairUp ‑ Mix & Match vs BYOB Bundle Builder ‑ OB
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for PairUp, Nov 8, 2026 for BYOB Bundle Builder.
The short answer
- BYOB Bundle Builder lists 1 features PairUp’s listing doesn’t mention, including Upsell bundles.
Head to head
- India
- United States
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
PairUp Basic
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePairUp - Mix & Match allows your customers to match TOPS and BOTTOMS together on a visual canvas. This allows customers to match style, mix one type of product with another and get a full idea about what they are buying rather than just keeping it in their imagination.
Create product bundles, bundle offers and build-your-own-bundle (BYOB) experiences with a flexible bundle builder. Let shoppers mix and match products, build a box, choose variants and unlock fixed-price, percentage or tiered bundle discounts. Launch product bundle offers for gifts, kits, multipacks and custom bundles, with storefront designs that fit your theme and inventory that stays in sync.
- MATCH PRODUCTS: Create a correlation between two kinds of products.
- CUSTOMIZE EVERYTHING: Customize every detail to match your store's look and feel
- INTEGRATE: Works seamlessly with your existing store inventory.
- Let customers buy related products together in a single bundle.
- Display product bundles directly on your product pages.
- Customize the bundle layout and preview it before publishing.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  PairUp |  BYOB Bundle Builder |
|---|---|---|
| Detected stores | Not published | 18 |
| Net store change, 28 days | 0 | +4 |
| Stores added, 28 days | Not enough data | 4 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | India, United States, Australia |
Reviews
| Measure | PairUp | BYOB Bundle Builder |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 21 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | PairUp | BYOB Bundle Builder |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $19.99/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | PairUp | BYOB Bundle Builder |
|---|---|---|
| Shopify category rank | #243 | #78 |
| Shopify App Charts | Not on this week’s charts | #6 on Pricing moves in Product bundles |
| Built for Shopify | No | No |
| Launched | Jun 26, 2026 | Jul 16, 2025 |
| Languages | 1 | 1 |
| Developer | AppInGen Technosoft Private Limited | 247 Apps US |
FAQ
PairUp and BYOB Bundle Builder: common questions
- What features does each app list that the other doesn’t?
- BYOB Bundle Builder lists 1 the others don’t mention, such as Upsell bundles. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for PairUp, Nov 8, 2026 for BYOB Bundle Builder; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for PairUp, Nov 8, 2026 for BYOB Bundle Builder. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.