PairShelf vs Tab Upsell & Bundles
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for PairShelf, Oct 25, 2026 for Tab Upsell & Bundles.
The short answer
- Only Tab Upsell & Bundles lists a free plan. Paid plans start at $39/month for PairShelf and $49/month for Tab Upsell & Bundles.
- Tab Upsell & Bundles lists 9 features PairShelf’s listing doesn’t mention, including Cart drawer, Click-through rates, Conversion rates.
Head to head
Starter
- · 100 active product pairs
- · 1–8 recommended products per pair
- · 3-day trial for eligible first installs
- · 50 AI suggestions per month
- · Basic views, clicks and adds analytics
- · No cart rules or A/B experiments
Growth
- · 200 AI suggestions per month
- · 500 active pairs and rules combined
- · Monthly or yearly billing
- · No A/B experiments or bulk actions
- · No overage charges
- · Product and cart recommendations
Pro
- · 2,000 active pairs and rules combined
- · 50/50 recommendation experiments
- · 600 AI suggestions per month
- · All Growth features
- · Bulk activate or pause up to 20 pairs
- · Monthly AI reset, including yearly plans
Free
- · 50 Online Store orders / fixed 30 days
- · 72-hour grace after exceeding 50 orders
- · 90-day analytics + CSV export
- · No automatic charges or upgrades
- · Offers pause after grace if over limit
- · Product page, cart + compatible drawer
Starter
- · 90-day campaign and product analytics
- · CSV: 25,000 rows/batch; continue export
- · Fixed and rotate strategies
- · No limits on orders or storefront views
- · Product page, cart + compatible drawer
- · Unlimited upsell campaigns and bundles
Optimize
- · 365-day analytics history
- · CSV: 100,000 rows/batch; continue export
- · Everything in Starter
- · Online Store REST API and JavaScript SDK
- · Optional cross-sell optimization
- · Unlimited storefront impressions
Scale
- · 730-day analytics history
- · Attributed gross-profit optimization
- · CSV: 500,000 rows/batch; continue export
- · Everything in Optimize
- · Observed profit guardrails
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePairShelf lets you choose a trigger product and related items from your catalog, then display curated pairs on product pages or tag-matched cart recommendations. Review consented views, clicks, and adds retained for up to 30 days. Growth and Pro add source and placement breakdowns; Pro also includes 50/50 experiments and bulk actions.
Create fixed bundles, build-a-box offers, quantity breaks and optional add-ons with products you choose. Set eligible variants, quantities and fixed-price or discount offers. Sell through product pages, cart pages and compatible cart drawers. Let shoppers mix variants or complete a bundle using items already in their cart.
- Curate product page pairings from your Shopify catalog.
- Show cart recommendations when selected product tags match.
- Review consented views, clicks, and adds retained for 30 days.
- Compare 50/50 pairing experiments on Pro.
- Control every candidate pool with Shopify's native product picker.
- Show add-ons on product pages, cart pages, and compatible cart drawers.
- Measure direct and assisted revenue with automatic refund clawbacks.
- Keep every recommendation inside merchant-approved candidate pools.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Tab Upsell & Bundles | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Tab Upsell & Bundles | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Tab Upsell & Bundles | |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $39/month(ahead) | $49/month |
| Longest free trial | 3 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Tab Upsell & Bundles | |
|---|---|---|
| Shopify category rank | Not enough data | #1065 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 2, 2026 | Aug 3, 2026 |
| Languages | 1 | 1 |
| Developer | PairShelf | Tab Commerce |
FAQ
PairShelf and Tab Upsell & Bundles: common questions
- Is PairShelf or Tab Upsell & Bundles cheaper?
- Only Tab Upsell & Bundles lists a free plan. Paid plans start at $39/month for PairShelf and $49/month for Tab Upsell & Bundles. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- PairShelf lists 1 the others don’t mention, such as A/B testing. Tab Upsell & Bundles lists 9 the others don’t mention, such as Cart drawer, Click-through rates, Conversion rates, Custom rules. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for PairShelf, Oct 25, 2026 for Tab Upsell & Bundles; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for PairShelf, Oct 25, 2026 for Tab Upsell & Bundles. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.