Paid Signal ‑ Scale on Buyers vs TrueBuyer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Paid Signal, Nov 2, 2026 for TrueBuyer.
The short answer
- Only TrueBuyer lists a free plan. Paid plans start at $9/month for Paid Signal and $20/month for TrueBuyer.
- Paid Signal lists 10 features TrueBuyer’s listing doesn’t mention, including Abandoned cart, Analytics dashboard, Checkout analytics.
Head to head
- Egypt
starter
- · 1 store
- · 2 ad channels
- · Courier sheets — mark COD orders paid
- · Email support
- · Payer audience seeds for Lookalikes
- · Verified paid-event optimization
growth
- · All 4 ad channels
- · Everything in Starter
- · Lost-order insights
- · Priority support
- · Refusal analytics
- · Risk tags on new COD orders
scale
- · Auto-synced payer audiences
- · Everything in Growth
- · Multiple ad accounts
- · Priority support + guided onboarding
- · Repeat-refuser audiences
enterprise
- · Dedicated success manager
- · Everything in Scale
- · Uptime SLA + custom integrations
TrueBuyer Free
- · Automatic retry if Meta fails
- · Delivered/cancelled in 1 click
- · Email support
- · First 50 orders
- · Lead event on every order
- · Purchase event on delivery
TrueBuyer Pro
- · Automatic retry if Meta fails
- · Delivered/cancelled in 1 click
- · Email support
- · First 50 orders free
- · Lead event on every order
- · Purchase event on delivery
TrueBuyer Annual
- · Email support
- · Everything in Pro
- · Save 21% vs monthly
- · Unlimited orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureA placed order is not a sale until the money arrives. Where orders are paid on delivery, cancelled or refused, ad platforms are still told a conversion happened at checkout, and go on to find more people who behave the same way. Paid Signal sends a conversion to Meta, TikTok and Snapchat only once an order is marked paid. Google Ads is fed by a file you import. A refund later corrects the conversion.
TrueBuyer is built for cash-on-delivery stores that advertise on Meta. When an order is placed, we send a Lead event to Meta. When you mark the order as delivered, we send the Purchase event. Cancelled or undelivered orders never count as purchases, so Meta optimizes your ads on customers who actually pay. Connect your Pixel and Conversions API token once, then mark orders as delivered or cancelled in one click.
- Sends a conversion when an order is marked paid, not when it is placed
- Works with any courier, or none at all, with no courier integration needed.
- Corrects a conversion automatically when an order is refunded later.
- Shows every event sent per channel and which orders have not paid yet.
- Lead event sent to Meta on every new order
- Purchase event sent only when the order is delivered
- Mark orders delivered or cancelled in one click
- Automatic retry and alerts if your Meta token expires
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Paid Signal | |
|---|---|---|
| Detected stores | 4 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden | Not published |
| Top store countries | Egypt | Not published |
Reviews
| Measure | Paid Signal | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Paid Signal | |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9/month(ahead) | $20/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | Paid Signal | |
|---|---|---|
| Shopify category rank | #319 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 10, 2026 | Nov 2, 2026 |
| Languages | 1 | 2 |
| Developer | lvl-up Apps | ETS IA AFRIKA AGENCY |
FAQ
Paid Signal and TrueBuyer: common questions
- Is Paid Signal or TrueBuyer cheaper?
- Only TrueBuyer lists a free plan. Paid plans start at $9/month for Paid Signal and $20/month for TrueBuyer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Paid Signal lists 10 the others don’t mention, such as Abandoned cart, Analytics dashboard, Checkout analytics, Event tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Paid Signal, Nov 2, 2026 for TrueBuyer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Paid Signal, Nov 2, 2026 for TrueBuyer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.