PagePair vs Shogun ‑ AB Testing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for PagePair, Nov 10, 2026 for Shogun.
The short answer
- Paid plans start at $295/month for PagePair and $39/month for Shogun.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Everything
Pro
- · 3 Active Tests
- · Page testing
- · Split URL testing
- · Template testing
- · Theme testing
Advanced
- · 5 Active Tests
- · Advanced analytics & goals
- · Everything in Pro plus:
- · MCP access with Claude, ChatGPT & others
- · Meta & Google Ad Integration
- · Personalize test targeting
Unlimited
- · Everything in Advanced plus:
- · Export data
- · Multi-variant testing
- · Price testing
- · Slack channel
- · Test Checkout Blocks (Shopify Plus)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePagePair intelligently “pairs” every ad with its own optimal landing page. It detects which ad a visitor came from and routes them to the optimal landing page for that ad. It learns from every order, and continually finds ad-page pairings that work uniquely well.
Take conversion rate optimization to the next level with an AB testing app built specifically for Shopify. Create test variants for: Pages, sections, elements, PDPs, product prices and checkout within your theme using Shopify’s native editor. Optimize new template designs by testing changes across all associated pages, expanding the test surface area for faster insights and greater revenue potential.
- Every unique ad is automatically identified and routed to its own optimal page.
- PagePair learns from every new order to improve your ad-page pairing accuracy.
- PagePair works while ads stay pointed to the same URLs on the ad platform.
- Replace manually A/B testing every landing page and test more pages!
- Page Testing – A/B test pages by creating variants and comparing performance
- Template Testing – Experiment to find layouts that boost conversions
- Theme Testing – Run storewide tests to optimize branding, UX and site flows
- Audience Segmentation – Segment based on location, customer behavior and more
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shogun | |
|---|---|---|
| Detected stores | Not published | 757 |
| Net store change, 28 days | 0 | +4 |
| Stores added, 28 days | Not enough data | 4 |
| Big-brand share | Not enough data | 24% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Shogun | |
|---|---|---|
| App Store rating | Not published | 4.2 ★ |
| App Store reviews | Not published | 47 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 7% |
FAQ
PagePair and Shogun: common questions
- Is PagePair or Shogun cheaper?
- Paid plans start at $295/month for PagePair and $39/month for Shogun. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for PagePair, Nov 10, 2026 for Shogun; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for PagePair, Nov 10, 2026 for Shogun. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.