Pagecraft Product Builder vs PC ‑ Custom Product Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Pagecraft Product Builder, Nov 9, 2026 for PC.
The short answer
- Both list a free plan. Paid plans start at $20/month for Pagecraft Product Builder and $8.90/month for PC.
- PC lists 28 features Pagecraft Product Builder’s listing doesn’t mention, including Add-ons, Checkboxes, Conditional logic.
Head to head
Product options, customize product variations, variant options
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Basic Features
- · Edit Product Text Only
- · Free Templates
- · Responsive Design
Basic
- · 2 Template Types
- · Advanced Customization
- · Free, Basic Templates
- · Image & Color Control
- · Priority Support
Standard
- · Advanced Styling
- · Delivery & Stock Info
- · Free, Basic, Standard Templates
- · Premium Support
- · Reviews & Ratings
Premium
- · 24/7 Priority Support
- · All Customization Features
- · Unlimited Templates
- · Video & 360 Gallery
- · Volume Discounts
Free plan
- · Checkbox groups, required selection
- · Free app technical support - all themes
- · Line text & paragraph text
- · Radio buttons, dropdown menus
- · Unlimited basic options fields
- · Unlimited products on your store
BASIC CUSTOMIZER
- · 10+ option field types, including:
- · Color swatch & Image swatch
- · File upload, date picker, font picker
- · TEMPLATES: bulk-apply sets of options
- · UNLIMITED product options
- · UNLIMITED variant options
PREMIUM CUSTOMIZER
- · 10+ option field types, including:
- · CONDITIONAL LOGIC: hide / display fields
- · Color swatch & image swatch
- · File upload, date picker, font picker
- · TEMPLATES: bulk-apply sets of options
- · UNLIMITED product options
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePagecraft Product Builder lets merchants create custom product pages and unique product options. Standard store templates are often too restrictive for complex items. This app offers a visual editor to design tailored product displays without any code, simplifying the buying process.
Empower your Shopify store with unlimited product options. From jewelry engravings to texture preferences & beyond, use extra product variants fields for more sales. It goes beyond simply creating product variants, the product customizer app creates unlimited variant options including image & color swatches and image & file upload fields for full product personalization.
- Build custom product page layouts using a drag-and-drop visual editor.
- Create customizable product options and variations for complex items.
- Centralize app preferences and configurations in one single dashboard.
- Alter visuals as per choices for an interactive and engaging shopping experience
- Add upcharges for premium product options to increase Shopify revenue
- Show options based on customer selections for easy product customization
- Combine variants from different products for enhanced customization options
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Pagecraft Product Builder |  PC |
|---|---|---|
| Detected stores | Not published | 4,461 |
| Net store change, 28 days | 0 | −32 |
| Stores added, 28 days | Not enough data | 7 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Pagecraft Product Builder | PC |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 1,170 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 31% |
Pricing
| Measure | Pagecraft Product Builder | PC |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $20/month | $8.90/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Pagecraft Product Builder | PC |
|---|---|---|
| Shopify category rank | #130 | #20 |
| Shopify App Charts | Not on this week’s charts | #2 in Custom products - Other |
| Built for Shopify | No | Yes |
| Launched | Jul 6, 2026 | Nov 5, 2012 |
| Languages | 1 | 1 |
| Developer | DigitalArtStore | Product Customizer |
FAQ
Pagecraft Product Builder and PC: common questions
- Is Pagecraft Product Builder or PC cheaper?
- Both list a free plan. Paid plans start at $20/month for Pagecraft Product Builder and $8.90/month for PC. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- PC lists 28 the others don’t mention, such as Add-ons, Checkboxes, Conditional logic, Conditional pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Pagecraft Product Builder, Nov 9, 2026 for PC; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Pagecraft Product Builder, Nov 9, 2026 for PC. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.