Page Builder & PRO page editor vs Understory Page Builder
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 1, 2026 for Page Builder & PRO page editor, Oct 19, 2026 for Understory Page Builder.
The short answer
- Only Understory Page Builder lists a free plan. Paid plans start at $9.99/month for Page Builder & PRO page editor and $19/month for Understory Page Builder.
- Page Builder & PRO page editor lists 24 features Understory Page Builder’s listing doesn’t mention, including 404 pages, About us pages, Blogs.
Head to head
Page builder & editor. Build & edit pages. Add landing pages.
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Full Access Plan
- · All features included
Free
- · Content on 1 product
Starter
- · All content blocks, rows and columns
- · Content on up to 15 products
Unlimited
- · All content blocks, rows and columns
- · Build your own reusable block types
- · Content on unlimited products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith our app you can create professional landing pages and describe your products and business. Choose among many modules like: image, button, text editor, map etc. and build stunning pages for desktops and mobile devices. Easily edit existing pages. Add new content sections to the collection and product pages. Improve your product presentation and sell more. Have more control on the look and feel of your website.
Understory adds a drag and drop builder to every product in your admin. Build rows, columns and content blocks below the product, then save. Nothing is added to your storefront at runtime. Understory renders your layout at the moment you save and stores the markup on the product, so your theme prints it server side. No app scripts load for shoppers.
- Easy to use interface - Drag & Drop elements.
- Over 50 ready-to-use templates.
- Pages created with CMS PRO look great on desktops and mobile devices
- Add elements like image, button, text, slider, form, countdown timers
- Drag and drop rows, columns and content blocks below any product
- Show different content in different markets, decided when you save
- Build your own reusable block types without writing code
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Page Builder & PRO page editor |  Understory Page Builder |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Page Builder & PRO page editor | Understory Page Builder |
|---|---|---|
| App Store rating | 4.1 ★ | Not published |
| App Store reviews | 35 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Page Builder & PRO page editor | Understory Page Builder |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month(ahead) | $19/month |
| Longest free trial | 15 days | 7 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Page Builder & PRO page editor | Understory Page Builder |
|---|---|---|
| Shopify category rank | #231(ahead) | #342 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 12, 2018 | Sep 16, 2026 |
| Languages | 1 | 1 |
| Developer | Gravity Software | Understory Apps |
FAQ
Page Builder & PRO page editor and Understory Page Builder: common questions
- Is Page Builder & PRO page editor or Understory Page Builder cheaper?
- Only Understory Page Builder lists a free plan. Paid plans start at $9.99/month for Page Builder & PRO page editor and $19/month for Understory Page Builder. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Page Builder & PRO page editor lists 24 the others don’t mention, such as 404 pages, About us pages, Blogs, Career pages. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 1, 2026 for Page Builder & PRO page editor, Oct 19, 2026 for Understory Page Builder; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 1, 2026 for Page Builder & PRO page editor, Oct 19, 2026 for Understory Page Builder. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.