OWOW Options vs King Product Options, Variants
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 19, 2026 for OWOW Options, Nov 10, 2026 for King Product Options, Variants.
The short answer
- King Product Options, Variants lists 13 features OWOW Options’s listing doesn’t mention, including Checkboxes, Custom CSS, Custom HTML.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThe app provides an interface to connect extra data to product options. For example: linking hex codes and color descriptions to product color names.
This app helps you to create infinite product options, which help merchants sell their products and increases sales. Allow shoppers to design their own custom products based on flexible option choices. The function of "option template" can manage options more flexibly. This app is compatible with drawer cart and buy now button.
- Add hex codes to options using a color picker
- Add extra descriptions to a product options
- Provide a simple interface to manage extra option fields on a per-product basis.
- Create unlimited app options to help merchants increase sales.
- Support ajax cart and "buy it now"
- Compatible with Online Store 2.0 Themes
- Flexible and unlimited options template
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OWOW Options |  King Product Options, Variants |
|---|---|---|
| Detected stores | Not published | 5,456 |
| Net store change, 28 days | 0 | −50 |
| Stores added, 28 days | Not enough data | 41 |
| Big-brand share | Not enough data | 6% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | OWOW Options | King Product Options, Variants |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 492 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | 17% |
Pricing
| Measure | OWOW Options | King Product Options, Variants |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | Not published |
Listing
| Measure | OWOW Options | King Product Options, Variants |
|---|---|---|
| Shopify category rank | #517 | #33(ahead) |
| Shopify App Charts | Not on this week’s charts | #4 in Product variants |
| Built for Shopify | No | Yes |
| Launched | Nov 13, 2023 | Aug 5, 2021 |
| Languages | 1 | 1 |
| Developer | OWOW | Ymq |
FAQ
OWOW Options and King Product Options, Variants: common questions
- What features does each app list that the other doesn’t?
- King Product Options, Variants lists 13 the others don’t mention, such as Checkboxes, Custom CSS, Custom HTML, Custom text. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 19, 2026 for OWOW Options, Nov 10, 2026 for King Product Options, Variants; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 19, 2026 for OWOW Options, Nov 10, 2026 for King Product Options, Variants. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.