OWOW Options vs PX Variants & Product Options

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 19, 2026 for OWOW Options, Oct 14, 2026 for PX Variants & Product Options.

The short answer

  • Only PX Variants & Product Options lists a free plan.
  • PX Variants & Product Options lists 23 features OWOW Options’s listing doesn’t mention, including Add-ons, Auto-updates, Checkboxes.

Head to head

App Store reviews

OWOW Options: —
PX Variants & Product Options: 26
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Personalized Options, Bulk Variants Options, Color Swatch

Developer
Categories
  • Product variants
  • Product variants
  • Custom products - Other
Languages
  • English
  • English
Launched
Nov 13, 2023
May 21, 2019
Built for Shopify
Not badged
Not badged
Reviews per month
—
2 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510DecJulSepNovJunAugSepPX Variants & Product Options: 1 reviews in December 2024PX Variants & Product Options: 1 reviews in April 2025PX Variants & Product Options: 7 reviews in July 2025PX Variants & Product Options: 5 reviews in August 2025PX Variants & Product Options: 2 reviews in September 2025PX Variants & Product Options: 7 reviews in October 2025PX Variants & Product Options: 1 reviews in November 2025PX Variants & Product Options: 1 reviews in May 2026PX Variants & Product Options: 1 reviews in June 2026PX Variants & Product Options: 1 reviews in July 2026PX Variants & Product Options: 2 reviews in August 2026PX Variants & Product Options: 2 reviews in September 2026
OWOW OptionsPX Variants & Product OptionsCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $0 to $9.95/month
Plans
Free
FreeFree
  • · 1 Products
  • · 5MB File size limit
  • · Smart Option Suggestions
  • · Sort custom field
  • · Swatch: Text, Image, Color
Paid Plan$9.95/month
  • · 20MB File size limit
  • · Checkbox
  • · Conditional Logic
  • · Dropdown with Image & Color
  • · Price Add-ons
  • · Smart Option Suggestions
Coverage
0 of 23 features0%
23 of 23 features100%
Unique strengths
—
  • Add-ons
  • Auto-updates
  • Checkboxes
  • Conditional logic
  • +19 more
Product variants
0%0/23
100%23/23
Customization
0%0/17
100%17/17
Inventory
0%0/2
100%2/2
Pricing
0%0/4
100%4/4
0023onlybothonly
OWOW OptionsPX Variants & Product Options23 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

The app provides an interface to connect extra data to product options. For example: linking hex codes and color descriptions to product color names.

PX Variants & Product Options lets you add unlimited custom options to any product with powerful field types including Dropdown, Text Field, Image Upload, Number, Date, Color Swatch, Image Swatch, Text Swatch, Checkbox, Switcher, and Dropdown with Image & Color. With built-in AI Option Generator, automatically create smart, relevant product options based on your product title and description in seconds.

Key points
  • Add hex codes to options using a color picker
  • Add extra descriptions to a product options
  • Provide a simple interface to manage extra option fields on a per-product basis.
  • Let shoppers personalize your products for engraving, custom printing
  • Easy to use drag and drop form builder. Quickly scale your products forms!
  • Increase your store's average order size by using our product form builder
Screenshots
Detail of interface
Example of option implementation using OWOW OptionsOWOW Options product interfaceOWOW Options product overview interface
Customize Product Options
Option TypeCart PageMobile

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureOWOW OptionsPX Variants & Product Options
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureOWOW OptionsPX Variants & Product Options
App Store ratingNot published3.9 ★
App Store reviewsNot published26
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureOWOW OptionsPX Variants & Product Options
Free planNot listedYes
Lowest paid monthly planNo monthly plan listed$9.95/month
Longest free trialNot listedNot listed
Plans listedNot published2

Listing

MeasureOWOW OptionsPX Variants & Product Options
Shopify category rank#517in Product variants#114(ahead)in Product variants
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedNov 13, 2023May 21, 2019
Languages1English1English
DeveloperOWOWPxApps

FAQ

OWOW Options and PX Variants & Product Options: common questions

Is OWOW Options or PX Variants & Product Options cheaper?
Only PX Variants & Product Options lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
PX Variants & Product Options lists 23 the others don’t mention, such as Add-ons, Auto-updates, Checkboxes, Conditional logic. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 19, 2026 for OWOW Options, Oct 14, 2026 for PX Variants & Product Options; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 19, 2026 for OWOW Options, Oct 14, 2026 for PX Variants & Product Options. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.